National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
Survey of sleep hygiene for students of primary, secondary schools and working
Žáková, Veronika ; Vančata, Václav (advisor) ; Ehler, Edvard (referee)
The theoretical part of the diploma thesis deals with the effects of sleep on human health. Lack of sleep has demonstrable effects on a person's physical and mental health. People are succumbing to strong influences of present day society, which degrade their quality of sleep. These influences do not only effect adults, but children and adolescents as well. One can improve sleep quality by following sleep hygiene rules. Nowadays these rules are often violated. The main problem is ignorance. The aim of the practical part of this diploma thesis was to compare satisfaction with quality of sleep between groups of students in elementary schools, students of secondary schools, and adult working people. It was also investigated whether respondents in schools were familiar with sleep hygiene and whether they followed it. The results of the questionnaire surveys found that the group least satisfied with sleep quality was the group with working adults. More than half of the respondents in schools were unaware of sleep hygiene. It was confirmed that more than two thirds of respondents do not follow sleep hygiene rules. In the conclusion, the author has included material on sleep problems for grade eight students of elementary schools. It could be used as a draft chaper for future school textbooks, because...
Older workers in the labour market
Žáková, Veronika ; Pavelka, Tomáš (advisor) ; Langhamrová, Jitka (referee)
The main objective of diploma thesis is to analyze and evaluate the situation of elder employees on the labour market in the Czech republic, where as in others developed countries of European union has negative demographic evolution. The first of all are mentioned fundamental demographic indicators including expected predictions for the future, next and also crucial part of thesis is dedicated to labour market with regards to changing structure in age structure of population. The group of elder workers is submitted to deeper analysis according to several standpoints such as reached education, gender or profession. The rest space is devoted to options and suggestions for this endangered group on the labour market, including examples of good practice from abroad. Thesis conclusion is focused on comparison with states of European union and fulfilling objectives in terms of European strategies.
Analysis of the Czech labour market.
Žáková, Veronika ; Pavelka, Tomáš (advisor) ; Džbánková, Zuzana (referee)
The main purpose of this thesis is to analyze the situation in the labour market in the Czech Republic, especially during the period from 2002 to 2009. The theoretical part is focused on notions from the perspective of economic theory and methods that are used during the analysis. The practical part deals with the comparison of selected labour market indicators in the Czech Republic and compares their value with the European Union countries. The greatest attention is paid to the long-term unemployment and the causes of its origin. This part is followed by listed possibilities forsolution which help the state to reduce the number of long-term unemployed,moreover, an alternative of active employment policy tools is provided.

See also: similar author names
1 Žáková, Vendula
1 Žáková, Věra
Interested in being notified about new results for this query?
Subscribe to the RSS feed.