National Repository of Grey Literature 297 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing Plan of a newly Emerging Fitness Center
Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of a Newly Emerging Fitness Center Objectives: The main goal of the diploma thesis is to create a marketing plan of a newly emerging fitness center in the Karlovy Vary region. The marketing plan will help the fitness center make long term profit and become popular with the public. Methods: The thesis will combine both qualitative and quantitative research methods. The pivotal method of the qualitative research will be observation which I will attempt to combine with informal interviews with the rival fitness centers' employees. The quantitative research will be represented by questionnaires. Based on the discoveries, I will construct Porter's five forces model, competitive analysis and SWOT analysis. Results: The marketing research has been simulated under the same conditions for two years. The comparative method was used which only confirmed that the competitive environment of the Carlsbad region is not intensive. The customer values the quality of equipment, comprehensive and modern service offering the most, that unfortunately it is not widely available, and therefore the satisfaction with competitive edge declines. According to research results and Poter's model Five Forces, it can be said that there is a gap in the market for establishing a new fitness centre. Keywords:...
The Use of online marketing in chosen sports e-shop
Procházková, Petra ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...
Marketing strategy of the Gigathlon Czech sport event
Klečková, Markéta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
8 Abstract Title: Marketing strategy of the Gigathlon Czech sport event Objectives: The main aim of this diploma thesis is to propose a marketing strategy that should lead to the increase in the number of participants of sport event Gigathlon Czech. This marketing strategy contains the individual elements of the communication and price strategy, from the point of view of creating the starting fee. Methods: Methods of expert sources, analysis, synthesis and comparison were used in the research and completion of the project. Primary and secondary data collection was used as a complement to these methods. The description of the professional resources can be found in the chapter called Theoretical Basis. Further research was carried out, analysis of the Swiss model, popularity of sports in the Czech Republic, analysis of participants of the sporting event Gigathlon Czech, analysis of the return of participants, competitive competitions and SWOT analysis.. Results: The result of this diploma thesis is a marketing plan that was compiled for the current year 2019 and contains proposals that could be applied to the years 2020 and 2021. It is composed of the main and partial steps. The main steps include the modification of the concept in the form of category extension and rise of the starting fee; these steps have...
Popularity of esports among UK students
Houda, Adam ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Popularity of esports in Czech Republic Objective: The objective of this bachelor thesis is to find out the popularity of esports in Czech republic. The primary aim of the thesis is to figure out if the people of Czech Republic were interested in attending a big esports event which would take place in the Czech Republic. The thesis further focuses on respondents' knowledge of Czech and world esports teams and players. Methods: Research was done by questioning. The main instrument of the thesis was electronic questionnaire, which was tailored specifically for the purpose of this thesis. Resultsy: Results of this research show, that people of the Czech Republic are more and more aware of esports. The majority of respondents, that are actively interested in esports, showed big interest in attending the tournament. Respondents also showed solid knowledge of Czech and world esports scene. Keywords: Questioning, Videogames, Tournaments
Environmental aspects of the Olympic Games
Pechman, Václav ; Waic, Marek (advisor) ; Štědroň, Bohumír (referee)
Title: The Environmental aspects of the Olympic Games Objectives: The main aim of this thesis is to explore the importace of environment within the Olympic Games. The organizational solutions summary defines the formal requirements, the real efficiency of this effort is tracked and crucial factors that influence current situation are identified. Methods: The qualitative research was based on the strategic documents content analysis. These findings are enriched by controlled interviews with members of Czech Olympic Movement. Results: The results clarify the background of environmental activities related to the Olympic Games procedures. Theoretical approach is interlinked with real outcomes which indicate to what extend is this issue taken into consideration at the sport event. Keywords: Qualitative research, environment, International Olympic C
Marketing communication of HERVIS SPORTS
Souchová, Dominika ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
1 Abstract Title: Marketing communication of Hervis Sports company Objectives: The main aim of the Diploma Thesis is to analyse marketing communication of Hervis Sports company and is suggestions for improvement based on informations of Hervis Sports employee, the results of research and analysis of documents. Methods: The main metods of collectiong datas used in this Diploma Thesis were in - depth interview with one of the head employee of Hervis Sports company and marketing research focused on knowing Hervis Sports and its communications methods. For the description of marketing communications was used analyse of documents. Results: From results of in - depth interview and marketing research has been found that in current time marketing communication is more focused on customers shopping in stores. The most money Hervis Sports spend for marketing communication with customer through leaflets. Based on marketing research has been found that 71 % of respondents recieved leaflets at least once. Hervis Sports hardly work on improving of online communication and started to invest more money to this section. Results of marketing research show that people connect Hervis Sports with sport's goods and clothes. Keywords: marketing, communication, customer, strategy, e-shop
Strategic plan of association Vraťme dětem pohyb z.s.
Rodová, Veronika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
TITLE: Strategic plan of association Vraťme dětem pohyb, z.s. PROBLEM: The diploma thesis examines the strategic management of a nonprofit sport organization, respectively long-term planning of association Vraťme dětem pohyb, z.s. The association Vraťme dětem pohyb, z.s. currently cooperates with organization Gorila MMA CLUB, s.r.o. These emerging sports organizations were separated from the original associaton PriMMAt Gym Praha, z.s. The diploma thesis therefore contributes to the solution of current problem and its results will be practically usable. SUBJECT: The subjekt of the thesis is the sport association Vraťme dětem pohyb, z.s. Its main purpose is a publicly beneficial aktivity, namely the organization and operation of leisure activities aimed at children and youth. The association especially focuses on the area of body culture, sport and other club activities. Their main purpose is to operate Gorila Junior children's sports club with elements of combat sports and self-defense. The Sports Association i salso preparing a project for generic sports training for children. MAIN GOAL: Main goal is to create strategic plan proposal of sports association plan Vraťme dětem pohyb, z.s. for September 2018 - September 2021. PARTIAL GOALS: Partial goals are to characterize the organization and its...
Analysis of use of social networks by Tipsport ELH clubs and marketing research of the satisfaction of their fans
Kothera, Daniel ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Analysis of use of social networks by Tipsport Czech Extraligas clubs and marketing research of the satisfaction of their fans Objectives: The aim of this bachelor work is to analyze of use of four selected social networks by Tipsport Czech Extraligas clubs. Next goal is comparison each other's profiles will lead to certain recommendations how to use them. By marketing research find out satisfaction of their fans with usage of their social networks profiles. Methods: In my bachelor work I used these methods: collecting and analysis data, comparison. I collected data from social networks profiles of all clubs playing in Tipsport Czech Extraliga. The next step was descriptive analysis which helped me to interpret all the data. Comparison was the key to evaluating acquired data. Results: I have found that even through there are a lot of teams using social networks alike, we can observe some exceptions. Based on the established hypotheses, I found some dependencies on the number for total fans on social networks. After analyzing all the clubs, I drew recommendations that some clubs can use and change their style of social networking. I also found that fans are mostly happy with the functioning of clubs on social networks. Keywords: social networks, marketing research, Tipsport Czech Extraliga, fans
Communication with supporters of AC Sparta Praha
Sochor, Pavel ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Communication with fans of AC Sparta Praha Objectives: Main objective of this thesis is analyze communication of club AC Sparta Praha with fans, reveal shortcomings and make suggestions for improvement Methods: In this thesis were used methods of analyze of documents, halfstructured interviews and focal group Results: When analyzing the data, it was found that club communication with fans was not used properly and some shortcomings were revealed. As a result of these deficiencies, proposals have been made to improve communication with the fans. Keywords: football, fans, public relations, marketing communication 2
Motivation of companies for sponsoring ice hockey in the Czech Republic
Matějček, Martin ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Motivation of companies for sponsoring ice hockey in the Czech Republic Objectives: The main goal of this work is to find out by marketing research what motivates companies in the ice hockey environment to provide their funds to clubs. Then formulate recommendations for club managers to help them achieve greater attractiveness in the eyes of sponsors. Methods: To obtain the necessary data, the research consisted of both quantitative and qualitative parts. Thus, a combination of two basic methods was used, namely electronic polling and in-depth interview. The results of the electronic poll describe the examined facts by means of variables (characters) that can be expressed by numbers. Those were created with scaling by the respondents themselves. The results are then processed using statistical methods and arranged in tables and graphs. To gain data less dependent on the opinions and abilities of the respondents, and to deepen the findings, an in-depth interview was conducted as an interview with the instructions. A development scheme was created to interpret the results. Results: Research has revealed a relatively broad spectrum of information about sponsorship. The most important thing is that companies run ice hockey sponsorship because of its popularity and its audience attendance....

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