National Repository of Grey Literature 306 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Level of Aspiration and psychomotor tempo of squash players
Kumstová, Aneta ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Name: Level of Aspiration and psychomotor speed of squash players Aims: The aim of this thesis is to find out the differences between professional and performance squash players in the area of aspirations, psychomotor speed and resistance to stress. Further, to verify the hypothesis that professional players have a higher level of all these categories than performance players Methods: The thesis uses the quantitative questionnaire TATSO (2017), which is supplemented with a qualitative interview with trainers of squash professional players. Data are evaluated by statistical functions of Microsoft Excel and verified by f-test and T-test at 5% and 1% level of significance. Results: Research reveal statistically significant differences between professional and performance players at psychomotor speed and aspirations, while professional players showed significantly higher values, the results of this group proved above average even compared to the current test standards. The results of both groups were above average when tested for resistance to stress, but there was no significant difference between the selected test groups. Key words: Personality test, speed diagnostics, squash, Czech Republic, psychological training
Marketing communication of Tenis pro děti
Klímová, Alžběta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Communication of TENIS PRO DETI Objectives: The main aim of this thesis is to improve the marketing communication of beginning project TENIS PRO DĚTI or to suggest completely new marketing communication of TENIS PRO DĚTI according to the results of author's analysis. Methods: There was used mainly primary sources in this thesis. The quantitative and qualitative research was used to evaluate current marketing communication. As quantitative research was chosen a questionnaire. There was used an interview as qualitative research. Also, the TENIS PRO DETI's Facebook profile and website was analysed. Results: There was find out the marketing communication is not use effectively nowadays. Accordingly, it was suggested to improve actual communication tools. Also, there was suggested new communication tools to reach the aims of the project TENIS PRO DĚTI. Namely, the proposed tools include, for example, realization of recruitment events or establishing partnership with the media. Keywords: training, communication mix, recruitment, sports playgroup
Customer satisfaction with the services of Squashpark Cibulka
Donát, Blahomír ; Holánek, Michal (advisor) ; Štědroň, Bohumír (referee)
Title: Customer satisfaction with the services of Squashpark Cibulka Objectives: The main goal of this bachelor's thesis is to determine customer's satisfaction with the services in the Squashpark Cibulka. The second goal is to propose the recommendations of improvement that squashpark can perform. Methods: In my thesis, I use two methods of quantitative research. These two methods are questioning in writing and personal questioning. The first one is customer-oriented where customers evaluate the aspects that were chosen by me, by management of this squashpark and by my supervisor of bachelor's thesis. Personal questioning is performed with the employer of squashpark. She is supposed to guess what the most frequent answer by the customers is. To the research, I also add my subjective observation during the questioning. Results: Based on the research, I could determine some imperfections that this squashpark has. The biggest problems are regarded to health club (gym) and purity in whole squashpark. On the other hand, I found also very positive aspects, for instance the behaviour of squashpark staff is evaluated very well. From the gained facts, I made the classificatory crosses that were annotated. Then I made a table of the most problematic aspects that I found and I proposed the recommendations...
Aggressive behaviour of the SK Slavia Prague football fans
Kovář, Filip ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Aggressive behaviour of the SK Slavia Prague football fans Objectives: To find out, what are the specific features of the aggressive Slavia Prague fans and evaluate the consequences of their behaviour for the participants of football games. Methods: In this work, a quantitative method of a survey questionnaire was used. Electronic questioning was chosen as a specific method. The questionnaire was intended only for Slavia fans and its goal was to find out what kinds of aggressive behaviour they were showing and whether they felt their effects. The questionnaire was distributed through fan groups, as well as the official and unofficial sites of the club on Facebook. The results were analyzed by processing the answers into graphs and tables using absolute and relative frequencies, or their comparison in the sample files with the basic file. Results: The assumption that aggressive fans belong mostly to lower social groups has been confirmed. The consequences for the participants of football games are not very serious, but it is necessary to constantly try to identify deliquent fans in order to further eliminate the spectators' aggression at the stadiums. Keywords: Football spectatorship, Hooliganism, Tribuna Sever stand
Economic impact of hosting the Winter Olympic Games Pyeongchang 2018
Han, Seung Hwan ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Economic impact of the 2018 Winter Olympics in Pyeongchang Objectives: The aim of this thesis is to determine economic impact of the 2018 Winter Olympics in Pyeongchang. Futhermore, this thesis finds out how the former host cities use Olympic venues, then compared with host cities and Pyeongchang. Methods: To determine economic impact of the Winter Olympics was used analysis based on study of various documents and websites. Also was used prognostic and comparative research to predict impacts and to make comparison across host cities. Results: The 2018 Winter Olympics in Pyeongchang was successful. By hosting the Olympics, transport infrastructure and the image of the country and Korean companies were improved, New buildings were constructed and invigorated the economy and tourism as well. However, negative impacts are shifting of people from Pyeongchang to next larger city, justification for using national money caused the increase of the national debt and the undecided plan of post-olympic use of venues. A recommendation was also made. Keywords: Olympic Games, host city, hosting the Olympic Games, Pyeongchang
Attitudes and awareness of tax havens among students of Charles University in the field TVS and MNG
Sládek, Jiří ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Name: Attitudes and awareness of tax havens among students of Charles University FPES majoring in PES and MNG Target: The aim of this bachelor thesis is to find out attitudes and awareness of tax havens among students of the Faculty of Physical Education and Sport of Charles University, namely between the field of Physical Education and Sport and the field of Physical Education and Sport Management and compare possible differences in answers that will be collected based on quantitative research. The contribution of this work will be to learn whether there is a difference in attitudes and awareness of tax havens among students of sports and economics and whether students are even interested in learning more about this problem. Methods: The thesis uses the method of quantitative research, namely electronic questioning, whose aim is to determine the attitudes and awareness of at least 40 students from each field. The sample of respondents was thus determined by the partially influenced selection. Results: Research on attitudes and awareness of tax havens among students of two different fields of study at Charles University FPES has shown that Management students have greater awareness and also a more negative attitude to the problem. On the other hand, students of Physical Education and Sport have...
Popularity of athletics among university students in Prague
Viplerová, Tereza ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Popularity of athletics among university students in Prague Objectives: The main aim of the bachelor thesis is to find out popularity of athletics among university students in Prague and based on that to recommend suggestions for the Czech Athletic Federation. The secondary tasks are to find out about active and passive interest in this sport and its mass media viewership. Methods: For the marketing research was used a method of electronic inquiry that determined active and passive interest in athletics, its mass media viewership, attractiveness of athletics disciplines and also obtained respondent's opinion on promotion of athletics, influences on its popularity and also knowledge in the field of personalities in athletics. Results: We found out that athletics is not so popular for students among universities in Prague, but their attitude isn't completely pessimistic. There are certain connections between active and passive interest in athletics, but there are also some differences. Students rather don't search for information about athletics in mass media, most of them also don't attend the stadium. They know mainly sprinter Usain Bolt as the biggest personality of athletics environment. Students think, that insufficient promotion of competitions is one of the biggest negative effects on...
Attitudes and knowledge of Prague college students about beach soccer
Valeš, Daniel ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Attitudes and knowledge of Prague college students about beach soccer Objectives: In addition to the description of the Czech and world scene of beach soccer, the main aim of this work is to find out and compare attitudes and knowledge of students of Prague universities about beach soccer through a questionnaire. Furthermore, the thesis examines general knowledge of this sport, including basic rules. The last but not less important goal is to make recommendations for the management of beach soccer in the Czech Republic, which would help to raise public knowledge and attitudes towards this sport and possibly help to bring new active players. Methods: The main method that was chosen for this work is quantitative method - written questioning. Data was obtained by using custom questionnaire that was created just for this case. The content of collected data was theoretical knowledge of respondents about beach soccer and their interest in this sport. Results: Although Prague university students are aware of beach soccer, the results showed that they are not comprehensive and lack basic knowledge. On the other hand, in the future, an absolute majority would be interested in visiting the beach soccer event as a spectator or an active player. This is not true in case of an interest in watching this...
Evaluation of Google Ads Campaigns in Balance Club Brumlovka
Svobodová, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Evaluation of Google Ads Campaigns in Balance Club Brumlovka Objectives: The main aim of this thesis is to propose improvements for the launched PPC campaigns in 2018 in Balance Club Brumlovka, which will lead to more efficient performance of the campaigns and eliminates the shortcomings in their setting. The partial goal is to propose a process for optimizing and evaluating campaigns for the future. Recommendations are based on interview and data analysis, focusing on strategy, campaign settings and performance, ad content, keyword selection, and campaign targeting. Methods: The thesis uses the semi-structured interview method and the analysis of secondary data method. The interview is conducted with the campaign manager. The analysis of secondary data is performed using the tools Google Ads and Google Analytics. Results: Recommendations for the club are specific steps and frequency of campaign optimization, clarification of campaign strategy and goal, tracking of new performance indicators, changing campaigns types, adding keywords and knowing the competition. In addition, is recommend setting up a new campaigns structure, sorting keywords, ad groups and campaigns, changing keyword matches, adding new ads, and editing their content, changing bid strategies and setting remarketing...
Marketing Plan of a newly Emerging Fitness Center
Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of a Newly Emerging Fitness Center Objectives: The main goal of the diploma thesis is to create a marketing plan of a newly emerging fitness center in the Karlovy Vary region. The marketing plan will help the fitness center make long term profit and become popular with the public. Methods: The thesis will combine both qualitative and quantitative research methods. The pivotal method of the qualitative research will be observation which I will attempt to combine with informal interviews with the rival fitness centers' employees. The quantitative research will be represented by questionnaires. Based on the discoveries, I will construct Porter's five forces model, competitive analysis and SWOT analysis. Results: The marketing research has been simulated under the same conditions for two years. The comparative method was used which only confirmed that the competitive environment of the Carlsbad region is not intensive. The customer values the quality of equipment, comprehensive and modern service offering the most, that unfortunately it is not widely available, and therefore the satisfaction with competitive edge declines. According to research results and Poter's model Five Forces, it can be said that there is a gap in the market for establishing a new fitness centre. Keywords:...

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