National Repository of Grey Literature 236 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Novel business models based on sustainable multiple customer value creation
Kita, Peter ; Kožená, Marcela (referee) ; Strážovská, Lubomíra (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
The dissertation deals with the issue of novel business models based on sustainable multiple customer value creation. The issue is evaluated from the perspective of novel approaches to business models integrating environmental, social, and economic value into corporate activities. The dissertation’s objective is creating novel business model concepts based on sustainable multiple value creation for the Czech chemical industry, namely category CZ_NACE 20.1. Primary and secondary research was conducted in the making of dissertation. Research results are presented as partial conculussions describing individual areas, as well as a general conclussion. For easier interpretation of results, the disseratation emphasizes visual interpretations of provided novel business model ceoncepts. The conclussion provides contributions for theory and research, practictioners and teaching practice.
Customer Satisfaction Analysis and Recommendations for its Improvement
Cajzlová, Nikol ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis is focused on issue of customers satisfaction in company All Inclusive Estates s.r.o. The theoretical part describes the problematics of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. Thesis contains suggestion for the increase customer satisfaction.
Marketing Plan for Company on the Audiovizual Market
Spáčilová, Alice ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor´s thesis contains theoretical and practical parts. The main goal of this bachelor´s thesis is to create a quality marketing plan for a young audiovisual company. It is necessary to make chosen analysis – analysis of external surrounding, analysis of internal surrounding, SWOT analysis, analysis of market and questionnaire of chosen target´s group. Final marketing plan will be given to Unreal Visual s.r.o. company.
Marketing Research to support communication of the product valuation
Winterová, Klára ; Krellerová, Lenka (referee) ; Šimberová, Iveta (advisor)
The Bachelor's thesis focuses on a marketing research for the selected brewery. The research is conducted via questionnaire survey and serves as a support for marketing communication in the field of product valuation. Based on the results from the questionnaire own proposals for the marketing communication of the awarded products are presented. This thesis outlines the necessary theoretical background and analyzes the marketing environment of the company.
Marketing Research for Company Invia.cz, a.s.
Růžičková, Lucie ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research customer satisfaction for travel agency Invia.cz and also consumer behaviour analysis. The theoretical part of the thesis deals with crucial concepts, in the practical part of this thesis are used methods and questionnaire survey. At the end of this thesis all data were evaluated and were made the suggestions for improvement leading for higher services quality in selected company.
Development of Business Activities of Company Netcope Technologies a.s.
Juřenová, Vendula ; Palička, Jan (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.
Marketing Research of Apartment Houses Project for the Company VAKABRNOCZ s.r.o.
Vanžura, Lukáš ; Chalupský, Vladimír (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the marketing research of apartment houses project for the company VAKABRNOCZ s.r.o. at Dolni Morava. The main goal of the master thesis was to determine required information for a successful realization of the project. Gathered data was evaluated and based on the results recommendations and proposals were made for a successful realization of the project.
Development of Business Activitiesof Company Ideal Media s.r.o.
Smeták, Daniel ; Dufek, Tomáš (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
Development of Business Activities for ELEKTROSVIT SVATOBOŘICE, a. s.
Matvijenko, Artem ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.
Development of Business Activities for Company REMBERRY s.r.o.
Malina, Radek ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities for company REMBERRY s.r.o. It focuses on expansion to the Swedish market. This company is in the field of fasteners and custom production for B2B clients. Based on the theoretical part, which, the analysis of the current state is processed. This includes assessing the external and internal environment. The last part is states a proposal for a valid solution to handle the situation successfully.

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