National Repository of Grey Literature 250 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing Plan for company ISSO s.r.o.
Novotný, Ivan ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to prepare a draft marketing plan for ISSO, s.r.o.. In the theoretical part, knowledge about marketing, marketing communication is processed. The second analytical part includes the processing of the current situation of the company on the market. In the last part, I propose a comprehensive marketing plan that takes care of the chosen goals.
Development of Competitiveness of Company Focused on Customer Value Creation
Skácelová, Pavlína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
The main objective of this work is to propose measures for the development of new tools for the development of value creation for the customer. The primary analysis of analytical tools is focused on market optimization. The design part will focus on the summary of measures for expansion including assessment of their implementation.
Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
Marketing Plan for company ISSO s.r.o.
Novotný, Ivan ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to prepare a draft marketing plan for ISSO, s.r.o.. In the theoretical part, knowledge about marketing, marketing communication is processed. The second analytical part includes the processing of the current situation of the company on the market. In the last part, I propose a comprehensive marketing plan that takes care of the chosen goals.
Development of Competitiveness of Company
Ondra, Zbyněk ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
The diploma thesis deals with identifying the potential for the development of competitiveness of the LABTECH s.r.o. in the market for leak detection measurement, by strengthening value creation in this market, which is presented as a value-creating network concept. The theoretical part of the thesis introduces the selected theoretical basis for the concept of value-creating network, which is further considered as a possible framework for the development of the company's competitiveness. Based on market analysis and competitive environment in a defined value-creating network provisions are being presented to develop value creation in this network, and steps are being taken to implement these provisions in such a way that LABTECH s.r.o. competitiveness in the chosen market could develop.
Business Plan for Establishment of Company HasičskýŠport, s.r.o.
Dragúňová, Adriána ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The purpose of this diploma thesis is to discuss the creation of a business plan for establishment of company in the field of fire sport. The first part consists of literature research containing theoretical background of business activity. The analytical part consists of external and internal environment analysis and it is starting point for the design part. The main part of the thesis is the business plan itself and evaluation of plan feasibility.
Marketing Plan for the company Dotykačka ČR s.r.o.
Bedáňová, Nikola ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the creation of a marketing plan with a coverage on communication for Dotykačka ČR s.r.o. The introductory part determines the problems, fixes the goals that we want to achieve and describes the methods used. In the theoretical part are defined the basic concepts and tools of communication. In the analytical part is analyzed actual situation of the company and communication tools. The last part contains own solutions and their economic assessment.
Proposal of Business Activities Development for Company ADALO, s r. o.
Mindl, Petr ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The master thesis focuses on defining a new business model of a selected company operating in the field of information systems development and web applications. Based on theoretical knowledge, the thesis analyzes the strategic position of the company and then proposes a new business model. The final part contains an evaluation of the defined variants of development and risk assessment.
Development of Business Activities for Company Penerini s.r.o.
Nitranová, Nikola ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The master s thesis is focused on the development of business activities of company Penerini s.r.o., whose main activity is the production and sale of fresh roasted coffee. Main goals of comapny are increasing coffee production, developing the market, building a strong brand, and finding new customers. The master s thesis contains an analysis of the current situation and market environment. The financial analysis will assess the benefits of the investment. At the end , a new business model will be created.
Business Plan - Educational Agency
Fejtová, Alena ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.

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