National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing mix of a Golf Resort Konopiště and a proposal for its improvement
Zdráhalová, Kateřina ; Voráček, Josef (advisor) ; Šavrda, Petr (referee)
Title: Marketing mix of Golf Resort Konopiště and a proposal for its improvement Objective: Analysis of the current marketing mix of Golf Resort Konopiště, execution of a questionnaire and following suggestions for its improvements. Methods: The analysis of marketing mix is executed with a quantitative research - a questionnaire. Quantitative research was used to obtain sufficient number of golfers' responses and to evaluate the current situation throughout the Golf Resort Konopiště. Results: The survey results show that on average customers are satisfied with the whole area. Thanks to the results of the questionnaire survey, changes were proposed in individual tools of the marketing mix, leading to its improvement and efficiency. The most important changes have been proposed in categories of product, price and promotion. The changes concern, for example, the introduction of action packages including the services offered by the resort. Next increased spending on marketing and promotion of the club and change of training areas for more effective training. Key words: Marketing, services, golf, marketing mix, marketing research
Marketing mix of a Golf Resort Konopiště and a proposal for its improvement
Zdráhalová, Kateřina ; Voráček, Josef (advisor) ; Šavrda, Petr (referee)
Title: Marketing mix of a Golf Resort Konopiště and a proposal for its improvement Objective: Analysis of the current marketing mix of Golf Resort Konopiště, execution of a questionnaire and following suggestions for its improvements. Methods: The analysis of marketing mix is executed with an quantitative research - a questionnaire. Results: Based on the results from the research, a few improvements were presented. These points should lead to an oveall better marketing mix but mainly they are focused on increasing the satisfaction of current customers and also bringing some new ones into the club. Key words: marketing, services, golf, marketing mix, marketing research
Management and Marketing of Sport's Event: Tennis Tournament ECM Prague Open - project for time period 2009-2010
Šavrda, Petr ; Čáslavová, Eva (advisor) ; Kočíb, Tomáš (referee)
Title: Management and marketing of sport's event: tennis tournament ECM Prague Open- project for timeperiod 2009-2010 Objective: To present strengths and weaknesses oftennis toumament ECM Prague Open based on analyse ofpast events untill the year 2008 and create the project of opportunities for improvement in future. Methods: Result: Selected methods used for research are descriptive analysis and SWOT analysis. Project for improvement ofcurrent toumament management along with price statement. Key words: Management and marketing, SWOT analysis, descriptive analysis, sport's event, tennis toumament ECM Prague Open

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