National Repository of Grey Literature 306 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Customer Profile Characteristics For The Betting Industry in Czech Republic
Med, Daniel ; Šíma, Jan (advisor) ; Kunzmann, Lucia (referee)
Title: Customers typology of Czech betting companies. Objectives: The main objective of this research is to create a typology of curent customers typology of Czech betting companies. Methods: In order to obtain the results, marketing quantitative research was conducted in the form of both electronic and personal questioning. The basic set was all bettors in the Czech Republic and the sample was composed of 210 respondents. They were represented by customers who bet online through the computer and through the application, as well as those from physical bookmakers. The field ran for two weeks. Results: The results of the research are presented in the analytical part of this work. They are a source of hypothesis validation and, for the synthetic part, in which, by means of mathematical-descriptive methods, the bookmakers were divided into three types, briefly named as Computers, Applications and Offices. Keywords: Typology, customer, segmentace, betting companies, bets, lottery, marketing, marketing research
Popularity of the Olympic Games among high school and university students
Svobodová, Petra ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Popularity of the Olympic Games among high school and university students Objectives: The aim of this bachelor thesis is to find out the knowledge of the Olympic games among the Czech students. The data are compared by type and field of study. Methods: In order to meet the main goal of the bachelor thesis, primary data collection was required. Marketing research used quantitative method, questioning. Knowledge of the students were investigated using an electronic questionnaire created on The research file included 206 respondents. Results: The knowledge of Czech students about the Olympic Games can be considered as average. From the final comparison of the results, we can state that the differences between the types and fields of studies are significant. Students of bachelor degrees with their knowledge exceeded students of secondary schools and master's degrees especially in questions about history, past and future Olympic games. Among study fields dominated the students of sport fields. They know sports and year of the first Olympic games almost perfectly. Keywords: Questioning, Olympic games, popularity, marketing research, knowledge, respondent
Financing of the biathlon and skiing club
Krause, Veronika ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Financing of the biathlon and skiing club Objectives: The aim of this bachelor thesis is to identify financial resources which are used to fund the activities of the club, and to find particular failures of their funding. Afterwards is the aim to create recommendation to improve their funding. Methods: The main method used in this thesis is qualitative method, specifically interviews with employee of office of Prague 5 and with delegate from the club. The descriptive analysis of detected data was used too. Results: From the interview with the delegate of the club and the analysis of data I realized that the club is not using sponsorship to fund their activities. The club is also not using the grant from Prague 2. It was recommended to the club to ask for the grant from Prague 2 and a sponsorship packet was created to help the club to get a sponsor. Keywords: Subsidy, grant, nonprofit organization, sponsorship
Strategic plan of association Vraťme dětem pohyb z.s.
Rodová, Veronika ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
TITLE: Strategic plan of association Vraťme dětem pohyb, z. s. OBJECTIVES: The diploma thesis examines the strategic management of a nonprofit sport organization, respectively long-term planning of association Vraťme dětem pohyb, z. s., goals are to characterize the organization and its products and to make a strategic analysis which will include an analysis of the internal and external environment as well as a comprehensive SWOT analysis of the organization. Strategic objectives and areas will be determined on the basis of the found information and will be subsequently solid in the proposal strategic plan of the organization. METHODS: This diploma thesis is concieved as applied research, a combination of quantitative and qualitative methods will be used for its purposes. The specific applied methods are observation, interviewing, questioninq, analysis of texts and documents, SWOT analysis, PORTER and PEST analysis. Design research, including research issues providing framework for the thesis are put in the relevant chapter. RESULTS: Within the framework of strategic analysis ware analysed internal and external environment and maked SWOT analysis of the organization. Subsequently was create strategic plan proposal of sports association plan Vraťme dětem pohyb for September 2018-2021. The following...
Legal and economic aspects of management of non-profit sports organizations in the Czech Republic compared to other country
Novotná, Alžběta ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Legal and economic aspects of management of non-profit sports organizations in the Czech Republic compared to other country Objectives: The aim of the thesis is to compare the important legal and economic aspects of management of non-profit sport organizations in the Czech Republic and Slovakia. The subsidiary objective is to describe the current state of functioning of selected non-profit sports organizations in the Czech Republic and the Slovak Republic Methods: In order to achieve the objectives the method of document analysis and the comparison method is used in this thesis. The method of document analysis is applied to describe the current form of legal and economic aspects of management of non-profit sports organizations in the Czech Republic and Slovakia. The comparative method is used through selected comparative criterias to draw a comparison between the situation of non-profit sports organizations in both countries. Results: In the final part of the thesis the similarities and differences between non-profit sport organizations of the type of association in the Czech Republic and type of civic association in the Slovak Republik are described from the point of view of legal and economic aspects of management. The results of the final thesis consist of defining the strengths of the...
Analysis of selected elements in dendrological sample of spruce trunk
Pastrňáková, Aneta ; Hraníček, Jakub (advisor) ; Šíma, Jan (referee)
The aim of this bachelor thesis was to determine selected elements, specifically iron, manganese, sodium, potassium, calcium, magnesium, barium, copper, zinc, strontium and aluminium in the sample of a spruce wood, taken from a dry tree from an area of South Bohemia. As a suitable and sufficiently sensitive method an atomic absorption spectrometry with flame atomization was used in this bachelor thesis. Before the analysis optimal conditions for the determination of these elements were experimentally found. The beam height above the burner edge and the acetylene flow rate were optimized depending on the type of oxidant used. Under the optimal conditions, the basic characteristics of the determination of individual elements were determined. These characteristics include mainly the limit of detection and quantification, sensitivity and repeatability. Optimized methods for determination of the selected elements were further applied for the analysis of real spruce wood samples. These samples were prepared by decomposition of the wood in a microwave device in the presence of nitric acid. In order to suppress interference, the suitable reagents were added to the analyzed samples to determine the selected elements (sodium, potassium, magnesium, calcium, barium). In total, 22 samples of wood of different...
Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth- year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The task of the work was to find out the awareness of the Radegast Index project and its connection to hockey. Consequently, design a marketing strategy that resulted from the results of questionnaires, interviews and SWOT analysis. Methods: Research of the Radegast Index project was conducted through electronic questionnaire. Other research methods were a semi-structured interview with a Radegast brewery specialist and a SWOT analysis of the project. Results: The result of this diploma thesis is a proposal of a marketing strategy, which is designed to raise awareness of the connection of the brand Radegast with extraleague hockey and the Radegast Index project. This strategy, which contains two different financially demanding directions, is designed to match the results of marketing research. in which we have found a strong knowledge of the project among hockey fans, but outside of this community, project awareness is very low. Both draft strategies are therefore designed to address the target segment outside the ice...
Speciation analysis of arsenic and mercury using postcolumn generation of their volatile compounds for needs of atomic spectroscopic methods
Linhart, Ondřej ; Červený, Václav (advisor) ; Spěváčková, Věra (referee) ; Šíma, Jan (referee)
The presented dissertation thesis deals with the use of UV-photochemical generation of volatile compounds (UV-PVG) as a derivatization technique for the combination of high-performance liquid chromatography (HPLC) and atomic absorption spectrometry (AAS) detection. Two model elements arsenic and mercury and their compounds were selected for the speciation analysis. The work was divided into several parts that follow. In the first part of the research, the apparatus for the UV-photochemical generation of the volatile mercury compounds and their detection with a new continuum source and high-resolution atomic absorption spectrometer (HR-CS AAS) with an externally heated detection tube was constructed. The analytical method was adapted for use with atomic fluorescence detection with the aim to improve sensitivity of the determination. Furthermore, apparatus for the electrochemical generation of cold mercury vapor with AAS detection was built. The construction of the apparatus was followed by optimization of the reaction conditions (concentration and flow of electrochemical reagents: sulfuric and hydrochloric acid, mobile phase, carrier medium, flow rate of the carrier gas and localization of its introduction), determination of the analytical figures of merit, and comparation of the methods. Both...
Evaluating of Efficiency of Football Clubs in Premier League by Data Envelopment Analysis
Konečný, David ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Evaluating of efficiency of Football Clubs in Premier League by Data Envelopment Analysis. Goals: The aim of the thesis is to identify the effectiveness of football clubs in the Premier League in the season 2016/2017. In the post optimization analysis evaluate, which observed clubs have been effective in transforming inputs into outputs, and which clubs have some deficiencies in this transformation. Methods: In the thesis for efficiency research, the Data Envelopment Analysis (DEA) data analysis method is used to evaluate the effectiveness of individual clubs in the Premier League. DEA determines which units are effective and what are the deviations from the effective frontier for the units that are inefficient. The measurements are made by an input- oriented CCR model and a BCC model. The CCR model assumes constant returns to scale and BCC considers variable returns to scale. Results: The result section identifies the productive efficiency of individual football clubs in the Premier League in the season 2016/2017. The effective frontier reached a total of 7 clubs in both CCR and BCC models. The average efficiency in the CCR model is 87 %. In the BCC model, the average efficiency is 91 %. As a result, the Premier League as a competition is highly efficient. Key words: data envelopment...
Typology of clients of company Jdu běhat s.r.o
Španiková, Lucia ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Typology of clients of company Jdu běhat s.r.o Objectives: The main aim of this thesis has been to design the typology of clients of company Jdu běhat s.r.o. Methods: The data have been collected by means of quantitative marketing research. The basic set was represented by 408 attendants. In the synthetic part of thesis the typology has been devised via by methods of k-means. Results: The results of questionary research are presented through graphs in the analytical section. The synthetic section of the thesis is devoted to the description of the character of each of the three suggested segments. Keywords: running, motivation, women, typology, segmentation, k-means

National Repository of Grey Literature : 306 records found   1 - 10nextend  jump to record:
See also: similar author names
3 ŠÍMA, Jaroslav
29 ŠÍMA, Jiří
6 Šíma, Jakub
3 Šíma, Jaroslav
29 Šíma, Jiří
2 Šíma, Josef
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