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Marketing Communication of New Company
Ďurinová, Lenka ; Milichovský, František (oponent) ; Mráček, Pavel (vedoucí práce)
The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.
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Business Plan – Establishment of a Confectionery Factory
Ďurinová, Lenka ; Součková, Markéta (oponent) ; Heralecký, Tomáš (vedoucí práce)
The bachelor´s thesis is focusing on the creation of a business plan for the establishment of a confectionery factory in Morava. The first chapter is focused on the theoretical basis of the thesis. The next chapter describes a current state, which contains a market analysis, the analysis of competition, SWOT and STEP analysis. The last chapter suggests a solution for possible problems.
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Marketing Communication of New Company
Ďurinová, Lenka ; Milichovský, František (oponent) ; Mráček, Pavel (vedoucí práce)
The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.
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Business Plan – Establishment of a Confectionery Factory
Ďurinová, Lenka ; Součková, Markéta (oponent) ; Heralecký, Tomáš (vedoucí práce)
The bachelor´s thesis is focusing on the creation of a business plan for the establishment of a confectionery factory in Morava. The first chapter is focused on the theoretical basis of the thesis. The next chapter describes a current state, which contains a market analysis, the analysis of competition, SWOT and STEP analysis. The last chapter suggests a solution for possible problems.
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