National Repository of Grey Literature 250 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Risk behaviour of pupils at SOŠ and SOU Kralupy nad Vltavou
Černá, Jitka ; Bendl, Stanislav (advisor) ; Syřiště, Ivo (referee)
The diploma thesis deals with risk behavior of pupils of SOŠ and SOU Kralupy nad Vltavou. The aim of this work is primarily to find out what risk behavior is actually occurring at SOŠ and SOU Kralupy nad Vltavou, whether pupils themselves are aware of how the school attempts to prevent the occurrence of this undesirable behavior, and what is used to eliminate the risk behavior of pupils. It reveals how risk behaviors are treated in the school's basic documents and how this behavior is being prevented. It deals with the functioning of the school counseling center and the work of class teachers. Methods used for this work are document study, focus group and interviews. Observation is an additional method. Research shows that the most common risk behaviors are truancy, substance abuse, bullying and cyberbullying, aggression in the form of vandalism and vulgarism. Based on the study of school documents, it recommends possible ways of making the work of the school counseling center more effective, primary and secondary prevention at school, class teacher's work, and class lessons. The conclusion of the thesis is to recommend the school how to promote the elimination of pupils' risk behaviors. Key words: Risk behaviour, school methodologies of prevention, educational consultant, form teacher, minimum...
Phenomenon of first name in marketing campaign
Lukáš, Ondřej ; Černá, Jitka (advisor) ; Barczay, Lukáš (referee)
Personalization gains importance in marketing campaigns and is an interesting trend for companies and their marketing campaigns. The goal of the bachelor thesis Phenomenon of first name in marketing campaign is the analysis of communication campaigns based on the first names. The theoretical and methodological part is devoted to the topic of targeted marketing and personalization using the first name and methodology of the quantitative research of the campaign We Are City, Who Are You?. The practical part is devoted to the marketing campaign analysis We are City, who are you? and its comparison with Coca-Cola, Nutella and Starbucks approach to using first names.
Marketing opportunities of the non-profit organization Loono, z.s.
Chmelařová, Barbora ; Koudelka, Jan (advisor) ; Černá, Jitka (referee)
The aim of this thesis is to evaluate the current marketing situation of nonprofit organization Loono, z.s. and make recommendations relating on the marketing mix and marketing communication which would increase awareness of this organization. The thesis is divided into two parts. First theoretical part deals with the definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which the Loono organization, the individual elements of its marketing mix and marketing communication are described. Information based on a meeting with the marketing manager of organization and marketing research was subsequently used in the final evaluation and recommendations relating on the marketing activities of this nonprofit organization. The thesis is concluded with an overal summary.
Marketing plan of the culture project
Urbánková, Lýdie ; Černá, Jitka (advisor) ; Trčková, Olga (referee)
The thesis deals with the topic of marketing planning of a cultural project. Its aim is to create a marketing plan for the year 2018 and to analyze the specifics of a cultural project from the viewpoint of tourism and internet background. The theoretical part describes the theory of marketing planning with the focus on the theory of specifics in culture and tourism. The practical part presents the creation of a short-term marketing plan for the project Skryte pribehy for the year 2018 The marketing plan of the project takes into consideration the current needs of the project with the focus on trends in product-marketing, mobile app and web-sites. The conclusions are supported by an interview with the founder of the project and expert interview.
Marketing communication in wushu
Vrána, Daniel ; Černá, Jitka (advisor) ; Lorenzová, Petra (referee)
Bachelor´s Thesis deals with the specifics of sports marketing and marketing communication of sport wushu in the Czech Republic. The aim of this thesis is to compare the effectiveness of marketing communication of wushu sports clubs. The first part contains a characteristic of sport marketing with a focus on the specifics of martial arts marketing. In the practical part are described four selected wushu clubs from the Czech Republic. Then follows the analysis of the activities of individual clubs and their comparison based on secondary research. Furthermore, the questionnaire is evaluated and analyzed based on the answers of the pupils of selected clubs. The result of the thesis is an analysis of the current state of marketing communication, comparison of marketing communication of selected schools and marketing recommendations.
Marketing Communication of Technological Conferences
Venglár, Stanislav ; Černá, Jitka (advisor) ; Müllerová, Veronika (referee)
This bachelor thesis is focused on marketing communication of technological conferences. The goal is to choose and evaluate the suitability of the tools for communication mix used by propagation of a technological conference. In the theoretical part the terms like event marketing and event, marketing communication and communication mix specifically applied on the events are defined. Practical part is focused on a specific technological conference and also on the analysis of the marketing communication tools used in this conference. The outcome is the recommendation for the specific tools of the communication mix useable in the next years for the organizers of the conference.
Prague Musicals Celebrity Marketing
Kuzmová, Tereza ; Černá, Jitka (advisor) ; Meiserová, Markéta (referee)
This Diploma Thesis deals with the issue of Prague musicals celebrity marketing, which is a significant characteristics of the contemporary Prague musical scene. The theoretical part of this thesis introduces the basic theories of celebrity studies and the specifics of marketing mix of musicals, in which celebrities play a significant role. On the margine, the thesis is also focused on current overproduction of musicals and related problems in marketing activities of musical productions. The main part of this thesis is the own research, which was realized by analyzing the promotional materials of the greatest musical productions in Prague, as well as questionnaire survey among the visitors of musical shows. The aim of this research was to assess the contemporary celebrities of the Prague musicals and to assess the influence of celebrities on the decision to go to see some musical.
Marketing strategy of Museum of Decorative Arts in Prague
Hlaváčková, Karla ; Černá, Jitka (advisor) ; Meiserová, Markéta (referee)
This bachelor's thesis concerns itself with marketing of state funded organizations (SFO). Firstly, in the theoretical part, it focuses on the theory of SFO marketing and the description of the specifics related to its legal form. It states the legal framework of the SFO and museum institutions. This section of the thesis also presents arguments in favour of supporting the cultural organizations. The aim of the practical part of the thesis is to describe the development of marketing strategy of Museum of Decorative Arts in Prague. The emphasis is put on the marketing mix tailor-made for a specific segment, students. A qualitative research using structured interviews with a focused sample of students has also been conducted for this section of the thesis.
Evaluation of the Communication on Social Networks of Selected Titles of the Company Economia
Pokorná, Kateřina ; Černá, Jitka (advisor) ; Ischia, Michal (referee)
The content of the thesis is a description of social media and social networks and the following analysis of communication on social networks for titles Hospodářské noviny, Respekt and Ekonom which belong to company called Economia. The main goal of this thesis is to analyze and to compare the communication on social networks of each title and come up with a recommendation for the titles. The secondary goal of this thesis is to map the situation of social networks and propose the procedure for companies which want to analyze the communication on social networks or compare their communication with competitors. In the practical part, there will be used Socialbakers Analytics tool for analyzing the communication, as well as Google Analytics and Facebook Insights. There will be also used a questionnaire survey among fans of titles and public.
Personal marketing of amateur theatre
Hejduková, Lenka ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The bachelor thesis focuses on the issue of acquiring new members in amateur theater associations. The aim of the bachelor thesis is to find out what motivational factors are essential for it. The theoretical part explains the basic concepts of theater marketing and personal marketing. The methodological part describes the benefit optimization method. Using this method, different perspectives are sought between the members of the theater and its leadership in the theater. The survey was used marketing research, was based on which a questionnaire survey was conducted. The benefit of this bachelor thesis is to propose an effective procedure for recruiting new members into amateur theaters. The result of the bachelor thesis is an increase in the number of newcomers to the theater.

National Repository of Grey Literature : 250 records found   1 - 10nextend  jump to record:
See also: similar author names
25 ČERNÁ, Jana
7 ČERNÁ, Jitka
25 Černá, Jana
4 Černá, Jana,
4 Černá, Jaroslava
1 Černá, Jaroslava Bc.
1 Černá, Jesika
4 Černá, Johana
2 Černá, Julie
Interested in being notified about new results for this query?
Subscribe to the RSS feed.