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Proposal of the Strategic Plan for the Import of the Bulgarian Product
Číhal, Vít ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
This diploma thesis deals with a critical analysis of the possibility of import and marketing strategy of importing the Bulgarian product Kiselo Mlyako by the company to the market of the Czech Republic. The aim of the work is to find out whether this product is suitable for the given market and whether this strategic movewould be successful. The thesis describes information important for the implementation of the practical part of the work, which contains an analysis of the market and the company that would implement the strategic proposal. The work also contains a summary of information that was found from individual analyzes and recommendations that the company should undergo. Last but not least, a brief financial plan is created.

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1 Číhal, Václav
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