National Repository of Grey Literature 148 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing Plan of a newly Emerging Fitness Center
Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of a Newly Emerging Fitness Center Objectives: The main goal of the diploma thesis is to create a marketing plan of a newly emerging fitness center in the Karlovy Vary region. The marketing plan will help the fitness center make long term profit and become popular with the public. Methods: The thesis will combine both qualitative and quantitative research methods. The pivotal method of the qualitative research will be observation which I will attempt to combine with informal interviews with the rival fitness centers' employees. The quantitative research will be represented by questionnaires. Based on the discoveries, I will construct Porter's five forces model, competitive analysis and SWOT analysis. Results: The marketing research has been simulated under the same conditions for two years. The comparative method was used which only confirmed that the competitive environment of the Carlsbad region is not intensive. The customer values the quality of equipment, comprehensive and modern service offering the most, that unfortunately it is not widely available, and therefore the satisfaction with competitive edge declines. According to research results and Poter's model Five Forces, it can be said that there is a gap in the market for establishing a new fitness centre. Keywords:...
Marketing research of selected tennis Brand Value
Soumar, David ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Marketing Research of Brand Value of Selected Tennis Brand Objectives: The aim of this work is to identify and interpret present perception of the Pacific brand value by its most common users - tennis players of any skill level, focusing on professional players, using the marketing research. Try to find possible improvements of the brand value. Methods: The method of quantitative electronic survey was used in this thesis. Data from respondents were collected with use of electronic questionnaire. The research sample consisted of respondents interested in tennis. Those who were familiar with the brand's products were also able to evaluate their quality. Results: Based on the research data we can state, that Pacific's brand awareness is still relatively small among tennis players. On the other hand, positive founding consequent from the research is that quality of the products was perceived as slightly above average. Respondents also informed, that after trying a product they remained faithful to the brand. Keywords: tennis, branding, goodwill, corporate image, brand management
Legal and economic aspects of management of non-profit sports organizations in the Czech Republic compared to other country
Novotná, Alžběta ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Legal and economic aspects of management of non-profit sports organizations in the Czech Republic compared to other country Objectives: The aim of the thesis is to compare the important legal and economic aspects of management of non-profit sport organizations in the Czech Republic and Slovakia. The subsidiary objective is to describe the current state of functioning of selected non-profit sports organizations in the Czech Republic and the Slovak Republic Methods: In order to achieve the objectives the method of document analysis and the comparison method is used in this thesis. The method of document analysis is applied to describe the current form of legal and economic aspects of management of non-profit sports organizations in the Czech Republic and Slovakia. The comparative method is used through selected comparative criterias to draw a comparison between the situation of non-profit sports organizations in both countries. Results: In the final part of the thesis the similarities and differences between non-profit sport organizations of the type of association in the Czech Republic and type of civic association in the Slovak Republik are described from the point of view of legal and economic aspects of management. The results of the final thesis consist of defining the strengths of the...
Voluteering at Sport Event
Chaloupka, Martin ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering at sport events Objectives: The main objective of this thesis is to identify the most important factors that motivate volunteers in Czech Republic to their participation at sport events. A questionnaire was distributed amongst the volunteers. Detected data should help the organizers to understand what kind of people the volunteers are and help with their future recruitment. Methods: The following methods were used when writing this thesis: case studies, the analysis of the relevant and available documents, written questioning. Results: Results of the survey show that most of the volunteers are younger than thirty years and that women are slightly prevailing among them. Volunteers valued following motives as the most important for their participation: I want to help make the event a success, I want to be beneficial, I want to spend my free time in a meaningful way. In comparison with the foreign studies, which are analysed in this thesis, it showed that volunteers in foreign countries consider similar motives as the most important. Keywords: Volunteering, volunteers, motives, motivational factors, sport events
The popularity of the athletics and viewership on the Czech television
Kuklík, Jan ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Název: Popularity of athletics by Czech athletic public and its viewing on Czech Television Cíle: The aim of the bachelor thesis is to find popularity of athletics in the Czech athletic public and to compare the obtained secondary data on athletics audience on Czech TV. Metody: Opinions and attitudes to popularity are found in respondents from the athletic family by means of written questioning. Using interview based on in-depth interviews, we get data on the issue of athletics programs on Czech TV and how the broadcasting itself is being prepared. The obtained secondary data on tracking of athletics on Czech TV was used to compare all the results. To create the theoretical part of the work, the method of document analysis was used. Výsledky: The results show that athletics belong to popular sports. The results are strongly outweighed by the opinions of men who tend to be more productive in athletics than women. Athletics in the Czech Republic confirm the rule that the number of men in sport exceeds women. Respondents' views on doping are comprehensible in that a substantial part of the public wants tighter penalties. Czech athletic public considered as a most popular athlets firstly Usain Bolt then Wayda van Niekerka and Mutazza Barshima, and athletic legends strongly favor Jan Železný's...
Marketing strategy for introduction period of new product Xanil on the Czech pharmaceutical market
Popelová, Tereza ; Čáslavová, Eva (advisor) ; Petrová, Helena (referee)
Title: Marketing strategy of product Xanil application on the Czech pharmaceutical market Objective: Design marketing strategy of product Xanil application on the Czech pharmaceutical market Methods: Written interview, descriptive analysis Results: The result is a design marketing strategies for new drug Xanil. The marketing strategy process segmentation of potential customers, targeted to competition and proposes a structure of the marketing mix. The strategy is the development of the concept of promotion, including the estimated financial costs. Key words: Marketing strategy, marketing mix, customer segmentation, competition, brand positioning, Eli Lilly company, Xanil, promotional strategy
Role of brand in branding activities of Ice Hockey World Championship
Krejčová, Andrea ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Role of brand in branding activities of Ice Hockey World Championship Objectives: The aim of this thesis is to create a new archetype of brand of Ice Hockey World Championship. This archetype is based on results of qualitative research which is focused on perception of brand of Ice Hockey World Championship from last 11 years (2007-2017). Methods: Written and electronic questioning was used in research focused on the perception of brand of Ice Hockey World Championship. This research is very important part of the thesis. The theoretical part is based on the analysis of documents (theoretical reflection). Descriptive analysis was used in the analytical part. Results: Archetype of brand of Ice Hockey World Championship was created in the thesis. This archetype was named The Fair Guy and contains some basic values typical of ice hockey (e.g. fair play, friendship or respect). Keywords: archetype, logo, mascot
Football match of AC Sparta Praha as a product for marketing
Jerie, Martin ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Football match of AC Sparta Praha as a product for marketing Objectives: The main goal of the thesis is to elaborate suggestions and recommendations for improvement of marketing activities on the match-day. Methods: The improvements are based on electronic interviewing AC Sparta Prague fans and personal interviews with marketing experts in the field of football. Direct observation without use of technique was used as well. Results: Recommendations and suggestions are focused on making more effective use of the marketing elements of AC Sparta Prague football matches. The main reasons for fans dissatisfaction are lack of toilets and its uncleanness, low capacity of food stall and slow operation. Safety and match-day program can be improved as well due to fans' opinion. Key words: Sport marketing, fans' satisfaction, marketing research
Brand building of the football club in the Czech Republic
Tuhý, Tomáš ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Topic: Brand building of the football club in the Czech Republic Objectives: Master's thesis aims to propose a strategy of branding for the football club FK Dukla Praha for the years 2018-2023. The solution is based on the analysis of branding in three foreign sports clubs, one European league competitions and case study of rebranding. This part is followed by evaluation of branding in Czech football league. The results of these case studies are used to develop the branding strategy of the football club FK Dukla Praha, which will focus on developing brand loyalty of fans, club events and brand positioning against the competition. Methods: The thesis is based on the theoretical knowledge related to the given topic. For the detection and analysis of branding abroad, case studies, publicly available data and observation method were used. An analysis of the Czech environment in terms of branding was carried out on the basis of monitoring research. A method of expert interview with the club's frontman was used to create SWOT analysis and build the potential of the FK Dukla Prague football club. Results: The thesis brings a theoretical overview and assessment of branding in the Czech football environment and points to directions and projects that have potential for the future. Using a comparative method...
Marketing communication in selected swimming schools in Prague
Mikulášková, Eliška ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication in selected swimming schools in Prague region Objectives: The goal of this thesis is to evaluace the marketing communication in five selected swimming school in Prague and propose new and more effective marketing communication for different types of customers. Methods: I have used qualitative and quantitative marketing research methods. From the qualitative I used the technique of in-depth interview with the owners of swimming schools and structured observation. From the quantitative I chose the technique of electronic questionaires. The primary date of swimming schools helped me to achieve the finale results. Results: Based on the results, I found that the most effective and most used communication tools are websites. Most potential customers search information on swimming schools on websites. Another very important tool is personal recommendation, that has a great impact on potential customers. On the contrary, social networks, posters, leaflets or TV advertisement has no effect. Keywords: marketing communication, customers, swimming schools, marketing research, marketing tools, websites, social networks, word of mouth

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