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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Donor programmes
 Roušalová, Tereza ; JEŽEK, Vlastimil (advisor) ; LEDVINOVÁ, Jana (referee)
This master's thesis deals with possible ways of communication between cultural organisations and donors. It focuses mainly on donor fundraising - systematized, transparent and clearly formulated donor programmes. The main part describes the gift and it's possible forms along with the possibilities of donor management including the inner organisation of work (staffing, use of databases, involvement of Board members) and particular steps of the donor cycle (identification, qualification, cultivation). A detailed analysis of the benefit programmes and various benefits is then followed by the description of donor stewardship and creating of special events. The last part of the thesis deals with corporate donors and the use of the CSR strategies for attracting them. It also seeks the connection between corporate and individual giving. Throughout the whole thesis, the theoretical findings are complemented by practical examples (both from the Czech Republic and abroad). The aim of the thesis is to describe the situation in cultural giving in the Czech Republic and create a range of options for arts managers to use when creating donor programmes for their organisations.
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Motivations of modern Czech arts donor
 Roušalová, Tereza ; Dvořák, Jan (advisor) ; Ježek, Vlastimil (referee)
This bachelor thesis deals with motivations of modern donators of the arts in the Czech Republic. Definitions of the most commonly used terms in the first part help to organize these terms for the purposes of this work. Historical overview follows, bringing insight into development of some types of motivations in the context of the whole society of given era and their impact on present donator?s thinking. Motivations are declared on particular historical examples from our territory and abroad. The third part categorizes and describes the most frequent kinds of motivations of modern donators and presents representative examples. The aim of this work is to find and systematize the most common reasons donators have to donate funds, materials, know-how or time to the arts and culture. Creating compact overview of these motivations might be useful for cultural organizations in their endeavor to obtain and maintain donors.
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