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Návrh retail business DSS
Mašek, Daniel ; Mildeová, Stanislava (advisor) ; Šikuda, Martin (referee)
The reason why I chose this topic is not nor the complexity of global world neither the growing pressure on quick and effective managerial resolutions as it is mentioned in similar scripts. Surprisingly, the main impulse was the synergy of three principal aspects of my master study. First millstone was a study of main specialization by its self: Information management, on cathedra of System analysis, faculty of Informatics and Statistics, Economic University in Prague. The second angle is the minor specialization of the study: Retail business, on cathedra of Commercial business, faculty of International relations, Economic University in Prague. Last but no least aspect is simultaneously exercised practice in field of managing the project ICT/ IS and logistic operations. Prime aim of this work is a concept of presentation of DSS, which is intended to support the decision-making process of development of a retail chain of fictitious firm JK, a.s. Partial goals heading to fulfilment of a prime aim are: determination of a theoretical expectations, methods and methodic needed to proposal of DSS, description, and analysis of company and retail chain, procedural analyze of decision making-process of retail chain development, concept of system dynamic model, which forms the root of DSS and the concept of DSS by its self. Secondary aim is to gather satisfactory amount of theoretical and practical details for presentation of project DSS to management of the company. The biggest benefits of this work are fulfilment of a prime and secondary aim, together with the project DSS it self, which could be partly applied for the support of the decision-making process in the company. Further assets for the firm JK, a.s. are conclusions of some captures, which could be used for planning of marketing campaigns, generating Business Knowledge Base, evaluation of affectivity of sales and human resources, etc. The final bonus for the author of this work is the personal progression, profession growth, caused by gain of new
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