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Business Plan for an internet project Svetotrip.cz
Košťál, Michal ; JUDr.j Jaroslav Navrátil (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the business plan of the online project Světotrip.cz. It is a travel portal that connects experienced travelers with people who don`t have much experience with individual travelling. The goal is to reach out to the public in general and offer them the possibility of low-cost travel. The introductory part contains theoretical starting points and explains the necessary terms. The second analytical part evaluates the market environment through external, internal and sectoral analyzes. The final part focuses on the development of a actual business plan. The reader will be thoroughly acquainted with the goal of the whole project, the various services offered, the competitive advantage and the specific business model of the whole project.
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Cross section measurement in reactor spectrum: 55Mn(n,2n), 90Zr(n,2n), 127I(n,2n)
Burianová, Nicola ; Košťál, Michal (advisor) ; Krtička, Milan (referee)
This diploma thesis deals with the validation of spectral average cross-sections (SACS) of 55 Mn(n,2n)54 Mn, 90 Zr(n,2n)89 Zr, 127 I(n,2n)126 I reactions in well-defined LR-0 reactor spectrum. The measurement of SACS for selected reactions is of high interest because they are used for the practical reactor dosimetry. Various experiments for description of neutron field in reactor and detector characterization, which are necessary for validation, are described. The spectral average cross-sections are derived from Net Peak Areas of irradiated samples measured using a semiconductor high purity germanium detector. Obtained result were compared with MCNP6 calculations using ENDF/B-VII.0, ENDF/B-VII.1, JEFF-3.1, JEFF-3.2, JENDL-3.3, JENDL-4, ROSFOND-2010, CENDL-3.1 and IRDFF nuclear data libraries. Notable discrepancies were found in 90 Zr(n,2n)89 Zr and 127 I(n,2n)126 I reactions. This thesis also contains a theoretical basis for the interaction of neutrons with matter.
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Cross section measurement in reactor spectrum: 55Mn(n,2n), 90Zr(n,2n), 127I(n,2n)
Burianová, Nicola ; Košťál, Michal (advisor) ; Krtička, Milan (referee)
This diploma thesis deals with the validation of spectral average cross-sections (SACS) of 55 Mn(n,2n)54 Mn, 90 Zr(n,2n)89 Zr, 127 I(n,2n)126 I reactions in well-defined LR-0 reactor spectrum. The measurement of SACS for selected reactions is of high interest because they are used for the practical reactor dosimetry. Various experiments for description of neutron field in reactor and detector characterization, which are necessary for validation, are described. The spectral average cross-sections are derived from Net Peak Areas of irradiated samples measured using a semiconductor high purity germanium detector. Obtained result were compared with MCNP6 calculations using ENDF/B-VII.0, ENDF/B-VII.1, JEFF-3.1, JEFF-3.2, JENDL-3.3, JENDL-4, ROSFOND-2010, CENDL-3.1 and IRDFF nuclear data libraries. Notable discrepancies were found in 90 Zr(n,2n)89 Zr and 127 I(n,2n)126 I reactions. This thesis also contains a theoretical basis for the interaction of neutrons with matter.
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Business Plan for an internet project Svetotrip.cz
Košťál, Michal ; JUDr.j Jaroslav Navrátil (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the business plan of the online project Světotrip.cz. It is a travel portal that connects experienced travelers with people who don`t have much experience with individual travelling. The goal is to reach out to the public in general and offer them the possibility of low-cost travel. The introductory part contains theoretical starting points and explains the necessary terms. The second analytical part evaluates the market environment through external, internal and sectoral analyzes. The final part focuses on the development of a actual business plan. The reader will be thoroughly acquainted with the goal of the whole project, the various services offered, the competitive advantage and the specific business model of the whole project.
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Sino-Japanese Relations: Will Economic Interests Outweigh Political Approach?
Košťál, Michal ; Cihelková, Eva (advisor) ; Stuchlíková, Zuzana (referee)
This Master's thesis deals with Sino-Japanese relations. Its aim is to answer to what extent the economic relations between China and Japan are affected by their political disputes, and whether political or economic interests are preferred. The first chapter tries to identify the most influential cultural and historical factors for the contemporary Sino-Japanese relations and also deals with the Senkaku Islands territorial dispute. The second chapter describes the development of the political and economic relations between China and Japan since the Second World War up to the present. The third chapter is dedicated to the future perspectives of the Sino-Japanese political and economic relations and to the changing roles of China and Japan in the Asia-Pacific region.
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Retail marketing a in-store promotion společnosti Samsung Electronics Czech and Slovak s.r.o.
Košťál, Michal
This thesis deals with the retail marketing and the in-store promotion. It is prima-rily focused on merchandising, sales promotion and other selected activities. The work itself is devoted to Samsung Electronics Czech and Slovak s.r.o. and is mostly based on a practical experience gained from a position of an employee. Firstly, the amount of investments in marketing of Samsung in comparison with the competition is introduced. The following part describes the basic retail acti-vities across the whole Czech and Slovak republic, especially merchandising, sales promotion and other selected activities. The aim of this work is to evaluate the effectiveness of the retail marketing of Samsung for Czech and Slovak republic and to propose such measures that keep or even enhance its market competitiveness.
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Lisbon strategy in 2010
Košťál, Michal ; Němcová, Ingeborg (advisor) ; Horák, Jiří (referee)
The bachelor's thesis deals with the competitiveness of the European union. In the first chapter, I try to define the competitiveness in general, then I deal with the lisbon strategy, its origin, course and evaluation. The second chapter involves the competitiveness comparison of the Czech republic and Estonia on the basis of World Bank's and World Economic Forum's analyses. The third chapter deals with the perspectives of the European union's and Czech republic's competitiveness.
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