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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Product assortment decisions in online retail
 Kšíkal, Daniel ; Mejdrech, Vlastimil (advisor) ; Koliš, Karel (referee)
This thesis deals with the topic of category management in online retailing. Its goal is to identify the assortment factors that affect a company's financial performance. The result of the thesis work is a model applicable in strategic decision making on assortment. The first part consists of basic concepts of retail, marketing and strategic management. The purpose of this part is to provide the reader with the theoretical background for the following practical part. The research for the practical part is conducted on the basis of interviews with experts in the field and the author's own research in business. Each chapter presents a group of metrics that are based on analysis of business data in online retail market. Metrics describe the specific features of a product category and their impact on a company's revenue or costs. Each metric comes also with an assessment of the given category based on business data. The aim of the thesis is to give a comprehensive overview of assortment decision making. The thesis should also help the reader gain basic knowledge useful for managing an online retail store.
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Real estate investments - Buying and renting apartments
 Kšíkal, Daniel ; Zámečník, Petr (advisor) ; Smrčka, Luboš (referee)
The bachelor thesis is focused on the purchase and rent of apartments in Prague. The first part is dedicated to the legal and tax aspects of a purchase. The practical part is based on the consultations with experts in the field, and on author's research in the real estate business. Its main chapter is based on an analysis of buyers' preferences and describes the factors affecting the value of a property. The remaining chapters of the practical part explain the process of buying a property. The final chapter deals with an issue of renting apartments and ends up with showing examples how to calculate return on investment based on reality. The goal of this thesis is to provide a comprehensive view of the particularities of investing into apartments. The thesis may also serve as a guide to the basic knowledge helpful for purchasing an apartment.
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