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Brand Management Strategy in Services
 Holasová, Kristýna ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
This thesis deals with the brand programmes functioning in the Czech Republic. The first part contains basic theoretical brand management grounds, marketing research and its plan creation. Furthermore there are analysed particular brand programmes on the European, national and regional level in the thesis. The following part is marketing research which is concerned with the respondents' consumable behaviour, European brand programmes knowledge and popularity of the Poutnik brewery. The final section presents recommendations whether to seek gaining the brand and proposals for disseminating protected geographical trademark "Czech beer".
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See also: similar author names
1 HOLASOVÁ, Klára
1 Holasová, Karolina
4 Holasová, Kateřina
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