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Atraktivita odvětví úklidu v České republice
 Handlířová, Aneta
Handlířová, A. Attractiveness of the cleaning sector in the Czech Republic. Master’s thesis. Brno: Mendel University, 2018. This master’s thesis deals with an analysis of the cleaning sector in the Czech Re-public. The main aim of this diploma thesis is to evaluate the attractiveness of the whole sector and to develop recommendations for companies operating in the sector, as well as enterprises considering entering the cleaning sector. For analys-ing the macro-environment, the PESTE analysis was used and micro-environment was analysed by using the Porter’s five forces analysis with objectification. Oppor-tunities and threats of the cleaning sector were identified from results of the analysis. In order to evaluate the attractiveness of the branch and to make rec-ommendations, EFE, GE and SPACE matrix were applied. The sector’s recom-mended strategies are the market development, the product development and the market penetration.
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