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Tourism and its promotion. Comparison between different strategies of South Bohemia and Upper Austria
BEZROUKOVÁ, Tereza
Annotation: This work attends to two neighbouring regions {--} South Bohemia and Upper Austria {--} especially in light of tourist trade. It compares both regions as for their area, number of inhabitants, economical structure, tourist visit rate during passed years and their potential for development of tourism. Another part of the text contains a short list of the most interesting and of the most visited tourist targets of South Bohemia and Upper Austria. The second part of this work devotes to the latest trends in tourism, further to management and marketing of a tourist destination. There was as well the marketing-mix applied for tourist trade and main forms of promotion in tourism mentioned. The closing of my work contains an analysis of weaknesses and strong points ob both regions and brings suggestions moves for improvement of the present state {--} especially in the field of internet-presentation. One of the other improvement suggestions is for example creation of new tourist products or support of the cooperation between both regions. These suggestions are described in the last two separate subchapters.
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