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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Financial instruments to support local development in the Český Krumlov region
 BŘEZINOVÁ, Marcela
The aim of the thesis was to evaluate the success of the implementation of local development strategies in selected municipalities in the Český Krumlov region. The initial hypothesis was that municipalities are able to meet strategic development objectives with the help of the financial instruments in question. The intention was to assess the strengths and weaknesses of these financial instruments. Due to the considerable diversity of the conditions of the municipalities (geographical, demographic...) and the resulting strategic objectives, the hypothesis was verified separately for each municipality, and subsequently the conclusions were generalized for all municipalities. In case of the hypothesis being rejected there was the reason as well as the possible effective solution specified.
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The role of marketing in the company
 BŘEZINOVÁ, Marcela
The main goal of the bachelor thesis is the explaining of the marketing role in the contributory company Jihočeské divadlo of the city České Budějovice, regarding the management and decision making. The theoretical part is dedicated to the marketing knowledge. The practical part aims to evaluate the results of the research consider to the marketing activities in the firm by means of a structured interview. This analytical technique of data collection lies in the obtaining of the primary information from the respondents, based on exactly the established procedures with questions, where in most cases the respondents have not got any answers to choose. The interview was conducted with the head of the Bussines Department of the South Bohemian Theatre Věra Ernst. The resulting answers were the basis for the processing and evaluation of the twelve questions which were necessary incorporated into chapters for this work. In the connection of the research itself, the main intention was the obtaining of the information focused on the Marketing Information System of the investigated company which can present opportunity in the form of a competitive advantage. The provident companies target their offers at customers needs the using of timely, exact and reliable information from the system. It ensures a profit as well as the customer satisfaction. In the conclusion the findings including the hypotheses were analysed and evaluated and the recommendations, leading to optimization of the future firm activities were made.
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See also: similar author names
5 BŘEZINOVÁ, Marie
2 Březinová, Magdaléna
5 Březinová, Marie
8 Březinová, Markéta
1 Březinová, Martina
7 Březinová, Michaela
1 Březinová, Miluše
1 Březinová, Monika
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