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National Repository of Grey Literature

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Marketingová komunikácia mediálnej agentúry Trúchla, Stanislava ; Vítek, Jiří (advisor) ; Hanzal, Martin (referee) DP sa zaoberá problematikou marketingovej komunikácie mediálnej agentúry, ktorá podniká na B2B trhu. V teoretickej časti vymedzuje rozdiely medzi B2B a B2C a zaoberá sa významom značky v B2B. Výsledkom práce je návrh stratégie marketingovej komunikácie pre konkrétnu mediálnu agentúru. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

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1	Hanzal, Michal

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