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Recovering of Company's Website
Lang, Michal ; Lohr, Václav (advisor) ; Martin, Martin (referee)
Summary
Small business operating in villages usually face the problem of lack of customers,
especially if they offer luxury products. The budget of such companies is often limited
and therefore they cannot afford an expensive advertising. The company website is one of the few
solutions that can get customers from outside the rural areas and thus create new business
opportunities and increase revenues of such companies. The main goal of the thesis is to attract
customers to a company website and thus help small businesses seeking customers in their difficult
situation. The theoretical part starts with the basics. It describes what systems are suitable for
different kind of web pages and the main part is focused on factors that influence an overall website
performance.
The second part shows how to achieve the stated goal on an example of a small joinery
company Atyp truhlářství Lang. The company is present on the Internet since April, 2009. The
work with a real website allows to compare results before and after the changes implementation.
The practical part starts with an analysis of the original website. It determines strengths and
weaknesses of the web and it provides suggestions for improvement. After this, the academic work
deals with the implementation of suitable factors. The final chapter evaluates the original and new
version of the site and represents how the made changes are reflected in the site traffic.
Keywords
Website design, SEO, on-page factors, off-page factors, CMS, Content Management
Systems, increase site traffic
Objectives and Methodology
The main objective of diploma thesis is to increase the website traffic, its attractiveness for
customers and thus help small companies located in rural areas to get new clients. The first part
helps to achieve the stated goal by dealing with aspects influencing the overall web page
performance and also provide basic knowledge related to the website design. Consequently, the
sub-objective of this part is an identification of factors that significantly affect the site traffic. The
second part aims to apply the gained knowledge on an example web page of small company Atyp
truhlářství which faces a problem of a lack of customers. It starts with the analysis of the original
website that shows its strangeness and weaknesses. This will provide an information about possible
improvements. The part of authors own work aims to implement suitable factors from the
theoretical part into the website design. The objective of the final part is to compare the changes
made with the original design and determine if the new site solution has really improved the number
of visits and its attractiveness for customer.
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The essential information for the masters thesis elaboration were obtained from an analysis
of printed sources as professional books, journals, annual reports and online resources as well.
Statistical data reflecting the original website traffic were extracted from MySQL database. The
new data about number of visitors were already get in friendlier form of Google Analytics outputs.
In addition to that, author also discussed his academic work with website experts and used his own
knowledge acquired during the university studies of information technology.
Results and Conclusion
The website overall performance is greatly influenced by the system on which it operates.
For this reason, the literature review provides an overview about Content Management Systems
and Static Site Generators. There are explained differences between these two approaches to a website design and are given recommendations about what kind of pages are suitable for each
approach. The main part identifies 30 on-page and off-page factors that have a positive or negative
impact on the final website traffic.
The practical part consists an analysis of the examined site. It discovered the following
weaknesses. The positioning is very bad in Search Engine Result Page and it is almost impossible
to find the web without an exact knowledge of the company name or its location. Content can be
considered as extremely poor with overall 279 words only. There were also two technical issues.
The first caused a traffic data loss for the last five years due to exceeding 50MB of MySQL memory
limit. The second was related to plugins deployment that used up the whole PHP memory limit. It
resulted in WordPress strong unstability. The website speed test was disastrous. The small page
size of 762,52kB was loaded for 4,38 seconds. An acceptable result would be less than 2 seconds.
Concerning security, the site did not use secured protocol and the next risk could pose deployed
plugins that are frequent targets of hacker attacks. The used template was not mobile-friendly and
therefore it was difficult to browse the pages on mobile device. In addition to that the graphical
appearance had a low attracting power, it was not able to adequately impress the customers. The
site was visited by an average of 25 people a day in 2011. Furthermore, only 63% of visitors come
from the Czech Republic. Unfortunately, more actual data could not be obtained because of the
data loss. After considering of all mentioned issues above was proposed a complete website
recovery with an implementation of suitable factors from literature review.
The examined website is extremely static without a dynamic content and the frequency of
updates is relatively low. The web pages are managed by a technical contributor and it is the reason
why graphical user interface of CMS is not required. After evaluation of all previous technical,
speed and security issues was selected a static site generator for the website design.
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The important chapter is represented by implementation of suitable factors that should as a complex lead to an increase of a site traffic. First important factor is a content. The original word
count of 279 words was improved to 1809 words which is 7 times more than in the past. Before
writing the articles, an analysis of relevant terms were made. Those terms are included across the
web content. The new articles are meaningful and they provide product details and customer
reviews. Moreover, the content is structured, there are 9 unordered lists included and main titles
are differentiated by importance. Each page has internal links to other subpages. The text clarity
and an inclusion of relevant terms are equal to a better rank of a page. The number of images has
decreased from 112 original images to selected 42 images on the new website. This is because of
a very bad image quality of most old pictures. The high quality images can cause customer interest
for the product, higher time on site and lower bounce rate. Meta descriptions were implemented
individually for each web page with regard to the page content. The new website was accepted by
a certification authority (CA) and the unsecured Hypertext Transfer Protocol was replaced by
Secured Hypertext Transfer Protocol (HTTPS). It means the site is trustable and secure for
browsing. There are no plugins used and therefore an attack risk is much lower. The template was
tested on 17 screen resolutions. All tests were successful and the site is fully responsive. Almost
33% of customers use some mobile device to browse a web. The current web eliminates the loss
of visitors coming from mobile devices. Furthermore, Google officially announced that secured
and responsive websites get priority. The site speed test had two rounds. The first test can be
considered as very good. The page load time was 842ms and overall page size was 1.1.MB.
Nevertheless, after the compression of large files the site became even faster. The page size
decreased by 30% to 771,6kB and the final load time speed up by 31% to 580ms. Currently, the
website is faster than 96% of all tested domains which is a perfect score. The adjusted site speed is
7,5 times faster than the original speed. No flash, advertisement or other disruptive elements are
available on the web. The web page is newly available on Google+, Pinterest and Twitter. These
factors are able to boost direct page traffic. The design is clean and simple just to avoid leaving
customers confused. The readability is also very good. Combination of black/blue text on the white
background or white text on the black/blue background doesnt cause any readability issues. Social
buttons and a quick company contact is present on each page in header and footer section. Another
change was made in traffic measurement. The website started to use Google Analytics for tracking
visitors. The actual traffic data are more accurate and the possibility of data loss is reduced.
The main goal of diploma thesis was to improve the website traffic. The web page was
measured from 01.12.2015 to 29.02.2016. The average site traffic was 23,0 visits a day in
December 2015. This number reflects the original site traffic which was around 25 visits a day with
a decrease of 8%. The biggest change in traffic development was found between 08.01.2016 to
13.01.2016 when the average site traffic was 77,2 visits a day. Those changes are explained by an
influence of social media. Author has written a post about Atyp truhlářství on Facebook on 8th
January 2016. The post was shared by 8 people and it attracted many people to visit the website.
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From January 14th to the end of the month, the average daily traffic was 32,3 visits. The last month
was noted slightly higher traffic of 32,6 visits a day. The comparison of data from December 2015
and from February 2016 shows a visible increase in number of visits in February 2016 where the
traffic was higher by 41,7%. There is a positive increasing trend in a number of visits since the
beginning of December 2015. Moreover, majority of visitors 81,3% come from the Czech Republic
and it is a better result than by the original web pages with 62% only.
The recovery of a small joinery website atyptruhlarstvi.cz was successful. It improved the
website traffic and many other aspects as content, speed, security, responsiveness, social media etc.
The web design itself and implemented factors can be considered as crucial elements that influence
the final number of visits. For this reason, the made changes on a web page can really help small
business in rural areas to get new customers. There were also identified factors that affect an overall
website performance with an emphasis on a positive site traffic development. An overview about
different website design approaches is provided as well.
References
SEARCHMETRICS. Search Ranking Factors and Rank Correlations: Understand how the deck
is stacked [online]. San Mateo, 2015. Accessible from: http://www.searchmetrics.com/wpcontent/uploads/Ranking-Factors-2015-Whitepaper-US.pdf
COSTELLO, Vic, Susan A YOUNGBLOOD a Norman YOUNGBLOOD.Multimedia
foundations: core concepts for digital design. New York: Focal press, Taylor & Francis
group, 2013. ISBN 978-0-240-81394-3.
FIELDING, Jonathan. Beginning responsive web design with HTML5 and CSS3 / Jonathan
Fielding. New York, New York: Apress, 2014. Experts voice in Web development. ISBN
9781430266945.
MITCHELL, Melanie. Standing out with Seo: Expert advice from Melanie Mitchell (collection).
United States: FT Press, 2013. ISBN 978-0-13-344320-2.
BROWN, Bruce C. How to build your own web site with little or no money: the complete guide
for business and personal use. Ocala, Fla.: Atlantic Pub. Group, c2010. ISBN 1601383045.
ELMANSY, Rafiq. Search engine optimization. Indianapolis, IN: John Wiley & Sons, Inc., 2013.
Teach yourself visually. ISBN 1118470664.
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Do environmental filters improve predictions of species distribution models ?
Gábor, Lukáš ; Moudrý, Vítězslav (advisor) ; Barták, Vojtěch (referee)
Species distribution models (SDM) are widely used tool in biogeography, macroecology and nature conservation. With gradual development, it has become an important means used by, for example, in determining the potentially threatened locations by invasive species, or studying the impact of climate change on biodiversity. With the progressive development it becomes obvious that one of the major factors limiting the species distribution modelling are input data. The presence data are most readily available, but they suffer from an uneven collection, for example, with a predominance of records in easily accessible locations. The aim of this work is to show, that popular climate filtering of presence data input, in order to eliminate uneven sampling, affects the final model in a negative way. For this purpose, there were virtual sorts of different species and different prevalence of recorded occurrences on the territory of the Iberian Peninsula generated. Subsequently, species distribution models with and without climate filters were created by using Maxent. They were evaluated by AUC. The difference between virtual reality, which is presented to the suitability of the virtual species, and the resulting model was tested by paired T test. Comparison of the AUC confirmed that the species distribution models based on climate filtering have better discriminative ability. However, it only points to the skilful work with the selected sample bias that already does not reflect reality. In contrast, comparison of the differences between virtual reality and the models with and without climate filtering using a paired T test shows greater congruence between unfiltered models and virtual reality. Thus it was proved that the climate filtering does not lead to higher validity species distribution models.
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Macroeconomic Influence of Immigrants on the Czech Republic
Sycheva, Yulia ; Maitah, Mansoor (advisor) ; Anna, Anna (referee)
This diploma thesis analyses the influence of immigrants on the Czech foreign direct investment (FDI) between 1999 and 2013 among 18 countries with an account for the biggest immigration stock in the Czech Republic.
The general aim is to organise the gathered knowledge about positive and negative sides of immigration for the economy, as well as, to research new areas which were not covered for the Czech Republic: trade and immigration dependency.
The research is based on the economic and econometric theory building the estimated model.
The econometric analysis found a correlation between dependent variable FDI and some of the independent variables including immigration as the main explanatory variable.
The estimated effect proved to have the explained causality of immigration effect on investments.
Therefore study concludes that the immigrant network stimulates the information flow from their country of origin to the host country, indirectly increasing the volume of the investment in the Czech Republic and therefore immigrants have a positive effect on FDI stock in this country.
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Monetary policy and its impact on economic growth - case study of the Czech Republic
Ryzhova, Ekaterina ; Maitah, Mansoor (advisor) ; Anna, Anna (referee)
This thesis deals with the impact of monetary policy on economic growth in the Czech Republic. The work is mainly focused on ways to use regulatory instruments of the central bank. The aim is to find a link between monetary policy and economic growth. The theoretical part introduces the basic concepts of monetary policy, then its objectives, instruments and types of monetary policy, and assumptions of economic growth in the country are presented. Theoretical part also deals with the Mundell-Fleming model and transmission mechanisms. The analytical part contains a comparison of monetary policy in the Czech Republic during several periods, especially in 1993-1997 and 1997-2013, but also touches on the current 2013-2016 period. The main methods that were used in this thesis are analysis and comparison, the conclusions are based on deduction and synthesis of the analysis results. The final chapter of the analytical part of this thesis presents the conclusions and their discussion. It was found that in the small open economy of the Czech Republic export plays a very important export role, which means that the Czech National Bank policymakers are trying to create a monetary policy with respect to the specifics of the state's economy, which determines the direction of the monetary policy in the Czech Republic.
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International Trade of Iran
Saremi, Shadi ; Benešová, Irena (advisor) ; Monika, Monika (referee)
In 21th century nobody can deny the value of international trade, also its importance has spread so much that racial, ethnic and regional differences seem less important these days.
Today, those countries that have entered the international trade business and achieved the profitability are still trying to expand their trade volume and also have decided to establish different organizations and unions. Iran is one of these countries.
International trade not only promotes the growth and the level of economic expansion of countries but also involves the political, social and cultural development.
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The analysis of unemployment development in the Czech Republic - case study of Moravian - Silesian region
Pokorná, Markéta ; Maitah, Mansoor (advisor) ; Malec, Karel (referee)
This bachelor thesis deals with the analysis of the development of unemployment in the Moravian-Silesian region between 2010 and 2015. Descriptive and comparative research methods are used in the work. The work is divided into two parts. In the theoretical part of the thesis specific concepts related to the labour market, such as supply and demand in the labour market, are explained. Furthermore, the theoretical part deals with unemployment and its various types, the natural rate of unemployment, the measurement of unemployment and risk groups of job seekers. The final part is devoted to active and passive employment policy and its security.
The practical part focuses on the characteristics of the Moravian-Silesian region, including its economic, social and demographic situation. Also the strengths and weaknesses of the Moravian-Silesian region are discussed here. The main part of the work consists of a detailed development of unemployment in this region. First of all, the situation of the entire region over the years is evaluated. The following chapters are each devoted to a particular county. The conclusion contains some recommendations for the improvement of the situation on the labour market.
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Foreign Trade of the United States of America - case study of automobile industry
Mandrysz, Barbora ; Maitah, Mansoor (advisor) ; Malec, Karel (referee)
The bachelor thesis is focused on foreign trade of the United States of America, concretely on automobile industry. Main goal of the thesis is to analyze foreign trade in the United States with the intention of automobile industry. This thesis is divided into theoretical and practical part. Theoretical part of the thesis firstly deals with a significance of foreign trade and consequently there is described development of foreign trade in terms of economic theories. In the thesis there were used comparative and descriptive methods. Practical part is focused on the analysis of automobile industry in the United States. At the beginning, there are more detaily described exports and imports of the U.S. Within the frame of analysis of automobile industry, the thesis is more closely focused on factors determining the competitiveness in automobile industry in the United States and furthermore it investigates the influence of this sector on employment in the U.S.
The research has found that the automobile industry is considered to be one of the most significant industries within the United States because of its economic impact, large employment and geographic reach.
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Unemployment development in the Czech Republic - case study of Rakovník
Kounovská, Kateřina ; Maitah, Mansoor (advisor) ; Malec, Karel (referee)
A summary of this bachelor thesis deals with developments in unemployment in the Czech Republic: case studies of Rakovník. Unemployment is a closely watched economic indicator. It determines, together with other indicators, HPD, inflation and balance of payments as successful economies. The theoretical part explains the basic concepts for understanding the main problem. First, the concepts of unemployment, its types, causes, extent, risk group of unemployed and consequences. Then there is the labor market; its kinds, unemployment support, labor market policy, the National Reform Programme in the Czech Republic and the solutions for unemployment. The analytic part focuses on unemployment in Rakovnik, as a whole, in 2010 to 2014. It then focuses on what the highest level of education of the unemployed and whether they are women or men. Complete education for a person includes: no schooling or incomplete primary education, primary education, secondary education with a certificate of apprenticeship, secondary education with diploma, higher vocational education and University education.
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Unemployment development in the Czech Republic - Case study of Olomouc region
Lišková, Barbora ; Maitah, Mansoor (advisor) ; Malec, Karel (referee)
The summary of this bachelor thesis deals with the developments in unemployment in the Czech Republic Case study of Olomouc region. The theoretical part explains the basic concepts for understanding the main problem. The used terms are: unemployment, its types, unemployment causes and consequences of unemployment. The thesis also includes a part which is titled Demographic indicators of the Czech Republic which deals with the birth and death of people in the Czech Republic.
The practical part of this bachelor has an introduction that deals with the Olomouc region. The practical part is elaborated on the basis of descriptive and comparative methods of research of unemployment in individual districts of the Olomouc region. Unemployment analysis is processed using tables and graphs, where the main resources of all the tables and graphs are the Czech Statistical Office and Ministry of Labor and Social Affairs. The development of unemployment is examined for the resent period with the aim to evaluate of this unemployment development. Unemployment development is positive (the unemployment decreases) in the districts of Olomouc region due to the stable economy and thanks to expanding and building new businesses that recruit new employees.
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The analysis of unemployment development in a selected region
Roller, Tomáš ; Maitah, Mansoor (advisor) ; Kuzmenko, Elena (referee)
Bachelor thesis titled the analysis of unemployment in a selected region is focused on current problems in the labor market and an analysis of unemployment in the period 2005-2015 in the Usti region. Comparative and descriptive methods have been used in the thesis.
The first part describes the problems of unemployment and characterizes the labor market in terms of economic theory. The second part deals with the brief description of the Usti Region and subsequently the development of unemployment in this region. Evaluation of unemployment development is performed by using data from the official website of the Ministry of Labor and Social Affairs.
At the end of the thesis are mentioned suggestions, how to reduce unemployment.
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