Original title: Word-of-Mouth a sociální média v komunikační strategii Parfums
Authors: Halík, Petr
Document type: Master’s theses
Year: 2011
Language: cze
Keywords: buzz marketing; guerilla marketing; social media

Institution: Mendel University in Brno (web)
Document availability information: Access to this document is restricted; please see the detailed information in the Mendel University digital repository.
Original record: http://is.mendelu.cz/zp/index.pl?podrobnosti=41785

Permalink: http://www.nusl.cz/ntk/nusl-91350


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Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Master’s theses