Original title: Social Guerilla marketing
Translated title: Social guerrilla marketing
Authors: Hejkalová, Tereza ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication; guerrilla marketing; nonprofit organizations; social marketing; guerilla marketing; komunikace; neziskové organizace; sociální marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/29828

Permalink: http://www.nusl.cz/ntk/nusl-85218


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-02-09, last modified 2022-03-03


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