Original title: Exportní strategie vybrané společnosti
Translated title: Export strategy of the concrete company
Authors: Červinková, Tereza ; Průša, Přemysl (advisor) ; Kadlec, Jindřich (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: cultural factors in international marketing; export strategy; international marketing mix; exportní strategie; kulturní faktory v mezinárodním marketingu; mezinárodní marketingový mix

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/25646

Permalink: http://www.nusl.cz/ntk/nusl-75231


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2017-06-30


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