Original title: Vývoj sociálních sítí a jejich využití v marketingové strategii značek
Translated title: Development of social networks and their use in brand strategy
Authors: Malíková, Kateřina ; Lhotáková, Markéta (advisor) ; Jurek, Martin (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brands; Facebook; marketing; social media; social network; Facebook; marketing; sociální média; sociální sítě; značky

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/23783

Permalink: http://www.nusl.cz/ntk/nusl-75167


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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