Original title: Buzz marketing a jeho využití v praxi
Translated title: Buzz marketing and its use in practice
Authors: Khodl, Vojtěch ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: buzz; buzz marketing; marketing approach; marketing campaign; viral marketing; word of mouth; buzz; buzz marketing; marketingová kampaň; marketingový přístup; virální marketing; word of mouth

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/27120

Permalink: http://www.nusl.cz/ntk/nusl-74376


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2022-03-03


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