Original title: Vnímání privátních značek mezi spotřebiteli
Translated title: Consumers´ perception of private labels
Authors: Partynglová, Hana ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand; chain store; consumer; private label; retailer; obchodní řetězec; obchodník; privátní značka; spotřebitel; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26834

Permalink: http://www.nusl.cz/ntk/nusl-73105


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2022-03-03


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