Original title: Návrh marketingové strategie vybrané společnosti vstupující na český trh
Translated title: Marketing Strategy Proposal for a Company Entering the Czech Market
Authors: Bedřich, Lukáš ; Rygl, Tomáš (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2020
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: Marketingová stratégie; marketingový mix; PEST analýza; Porterův model pěti sil; SWOT analýza; tržní segmentace; marketing mix; Marketing strategy; PEST analysis; Porter´s five forces analysis; SWOT analysis; target segmentation

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/195489

Permalink: http://www.nusl.cz/ntk/nusl-433350


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2021-02-24, last modified 2022-09-04


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