Original title: Marketingový výzkum
Translated title: Marketing Research
Authors: Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
Document type: Bachelor's theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; finance; marketing; marketing communication; marketing environment; marketing mix; services; finance; komunikační mix; marke-tingové prostředí; marketing; marketingová komunikace; marketingový mix; služby

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/192711

Permalink: http://www.nusl.cz/ntk/nusl-417481


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2020-08-02, last modified 2022-09-04


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