Original title: Strategický rozvoj značky
Translated title: Strategic Brand Management
Authors: Beran, Jaromír ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Brand; brand building; brand identity; brand perception; competition; strategic brand mananagement.; budování značky; identita značky; konkurence; strategické řízení značky.; vnímání značky; Značka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/192136

Permalink: http://www.nusl.cz/ntk/nusl-416911


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2020-08-02, last modified 2022-09-04


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