Original title: Analýza marketingové komunikace u psích krmiv na případové studii PURINA Pro Plan 2018/2019
Translated title: Analysis of marketing communication of dog food on the PURINA Pro Plan 2018/2019 Case study
Authors: Kaiserová, Daniela ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2020
Language: cze
Keywords: communication mix; consumer trends; dog food; marketing mix; Purina PetCare; PURINA® PRO PLAN®; komunikační mix; krmivo pro psy; marketingový mix; Purina PetCare; PURINA® PRO PLAN®; spotřebitelské trendy

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118574

Permalink: http://www.nusl.cz/ntk/nusl-415085


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses