Original title: Marketingová komunikace kamenné prodejny a e-shopu Sporticus
Translated title: Marketing communication of E-shop Sporticus
Authors: Kušta, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2020
Language: cze
Abstract: [cze] [eng]

Keywords: communication mix; online communication; online shopping; promotion; Sporticus; internetový prodej; komunikační mix; online komunikace; propagace; Sporticus

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118237

Permalink: http://www.nusl.cz/ntk/nusl-412438


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2020-07-11, last modified 2022-03-04


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