Original title: Získávání znalostí z marketingových dat
Translated title: Knowledge discovery in marketing data
Authors: Kazárová, Marie ; Ivánek, Jiří (advisor) ; Lipková, Helena (referee)
Document type: Master’s theses
Year: 2020
Language: cze
Abstract: [cze] [eng]

Keywords: knowledge discovery in databases|data mining|CRISP-DM|online marketing|marketing; dobývání znalostí z databází|data mining|CRISP-DM|online marketing|marketing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/116635

Permalink: http://www.nusl.cz/ntk/nusl-410652


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2020-02-28, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share