Original title: Marketingová komunikace neziskového projektu Tělocvik.online
Translated title: Marketing communication of a non-profit project Telocvik.online
Authors: Maroušková, Michaela ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Document type: Master’s theses
Year: 2020
Language: cze
Abstract: [cze] [eng]

Keywords: communication mix; e-mailing; Facebook; non-profit sector; promotion; situation analysis; social networks; YouTube; e-mailing; Facebook; komunikační mix; neziskový sektor; propagace; situační analýza; sociální sítě; YouTube

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/116140

Permalink: http://www.nusl.cz/ntk/nusl-410153


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2020-02-12, last modified 2022-03-04


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