Original title: Marketingová koncepce florbalové značky
Translated title: Marketing conception of floorball brand
Authors: Veselý, Petr ; Koudelka, Jan (advisor) ; Jírů, Pavel (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand strategy; market analysis; marketing; marketing research; analýza trhu; marketing; marketingový výzkum; strategie značky

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/8075

Permalink: http://www.nusl.cz/ntk/nusl-4070


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2017-06-29


No fulltext
  • Export as DC, NUŠL, RIS
  • Share