Original title: Propagace studijního oboru Angličtina v elektrotechnice a informatice prostřednictvím letáků: jazyk reklamy v praxi
Translated title: Promotion of the study programme English in Electrical Engineering and Informatics by means of leaflets: language of advertising in practice
Authors: Zahradník, Petr ; Haupt, Jaromír (referee) ; Mihai, Hana (advisor)
Document type: Bachelor's theses
Year: 2019
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií
Abstract: [eng] [cze]

Keywords: diskurz; jazyk; Reklama; studijní obor; tištěná média; Advertising; discourse; language; print media; study programme

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/173772

Permalink: http://www.nusl.cz/ntk/nusl-401364


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-08-26, last modified 2022-09-04


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