Original title: Komunikační mix společnosti
Translated title: Communication Mix of a Company
Authors: Tomalová, Petra ; Baná, Hana (referee) ; Kaňovská, Lucie (advisor)
Document type: Bachelor's theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising; communication mix; marketing environment; marketing mix; marketing services; SWOT analysis; komunikační mix; marketing služeb; marketingové prostředí; marketingový mix; reklama; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178611

Permalink: http://www.nusl.cz/ntk/nusl-400051


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-08-26, last modified 2022-09-04


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