Original title: Porovnání strategických komunikací hlavního města Prahy a České republiky směrem k zahraničnímu a českému publiku v rámci oslav 100. výročí vzniku republiky
Translated title: Comparison of strategic communication of main city Prague and Czech Republic towards non-Czech and Czech public within celebrations of 100. anniversary establishment of Czechoslovakia
Authors: Růtová, Miriam ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
Document type: Bachelor's theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: Destination marketing; destination promotion; historic anniversary; national communication agency; tourism communication; Destinační marketing; historické výročí; komunikace v cestovním ruchu; propagace destinace; státní komunikační agentura

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/107383

Permalink: http://www.nusl.cz/ntk/nusl-398076


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-07-25, last modified 2022-03-04


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