Original title: Aktuální trendy v marketingové komunikaci hudebníků na českém rapovém trhu
Translated title: Current Trends in Marketing Communication of Musicians on the Czech rap Market
Authors: Slovák, Jan ; Klabíková Rábová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
Document type: Bachelor's theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: brand; Czech rap scene; hip-hop subculture; language analysis; music marketing; rap music; social networks; hip-hopová subkultura; hudební marketing; jazyková analýza; rapová hudba; sociální sítě; značka; česká rapová scéna

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/107335

Permalink: http://www.nusl.cz/ntk/nusl-397941


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-07-25, last modified 2022-03-04


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