Original title: Marketingový plán nově vznikajícího fitness centra
Translated title: Marketing Plan of a newly Emerging Fitness Center
Authors: Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: competition; customer loaylty; Marketing goals; Porter's five forces; price strategy; sport services; SWOT analysis; cenová strategie; konkurence; loajalita zákazníka; Marketingové cíle; Porterův model konkurenčních sil; sportovní služby; SWOT analýza

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/106019

Permalink: http://www.nusl.cz/ntk/nusl-396326


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2019-06-11, last modified 2019-06-11


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