Original title: Marketingová komunikace vybrané firmy
Translated title: Marketing communication of chosen company
Authors: KROUŽKOVÁ, Lucie
Document type: Master’s theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: communication mix; marketing; marketing communication; marketing communication plan; komunikační mix; marketing; marketingová komunikace; plán marketingové komunikace
Citation: KROUŽKOVÁ, Lucie. Marketingová komunikace vybrané firmy. České Budějovice, 2019. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/57786

Permalink: http://www.nusl.cz/ntk/nusl-394247


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses
 Record created 2019-04-15, last modified 2023-03-12


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