Original title: Koncepce marketingové komunikace Českého svazu házené
Translated title: Concept of marketing communication of the Czech Handball Association
Authors: Jačková, Eliška ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Document type: Master’s theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: Czech handball federation; handball; interview using the instruction; marketing communication; semi-structured interview; házená; marketingová komunikace; polostrukturované interview; rozhovory pomocí návodu; Český svaz házené

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/101947

Permalink: http://www.nusl.cz/ntk/nusl-388160


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2018-11-15, last modified 2018-11-15


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