Original title: Marketingová komunikace hokejového klubu HC Energie Karlovy Vary
Translated title: Marketing communication of the hockey club HC Energie Karlovy Vary
Authors: Strnad, Daniel ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: advertisement; audience; marketing; sponsoring; sports club; diváci; marketing; reklama; sponzoring; sportovní klub

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/101465

Permalink: http://www.nusl.cz/ntk/nusl-387399


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-10-02, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share