Original title: Možnosti marketingového využití digitálních a sociálních médií ve farmacii
Translated title: Options of Digital and Social Media Utilization in Pharmaceutical Marketing
Authors: Dordová, Alžběta ; Huněk, Filip (advisor) ; Hrabánková, Markéta (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: Advertising; Case Study; Facebook; Medicinal Products; Social Media; Facebook; léčivé přípravky; případová studie; Reklama; sociální média

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/99587

Permalink: http://www.nusl.cz/ntk/nusl-384846


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-07-30, last modified 2018-07-30


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