Original title: Analýza volební kampaně do Senátu PČR v roce 2016: případová studie kandidáta TOP 09 a STAN v obvodu č. 22
Translated title: Analysis of the Election Campaign to the Senate of the Parliament of the Czech Republic in 2016: a Case Study of the Candidate of TOP 09 and STAN in the District 22
Authors: Krus, Daniel ; Brunclík, Miloš (advisor) ; Hájek, Lukáš (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Keywords: election campaign; Lees-Marshment model; market research; political marketing; positioning; segmentation; targeting; the Senate of the Parliament of the Czech Republic; Lees-Marshment model; politický marketing; průzkum trhu; segmentace; Senát Parlamentu České republiky; umístění; volební kampaň; zacílení

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/99419

Permalink: http://www.nusl.cz/ntk/nusl-384700


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses