Vliv počasí a dalších faktorů na návštěvnost muzeí

Hrtková, Andrea

This thesis is devoted to an analysis of the impact of everyday weather conditions on the daily numbers of museum visitors. A closer look is also taken into the influence of other factors such as city events or the effects of different days of the week. Although there have been many studies which have focused on influential factors regarding museum attendance, our research should serve as a starting point in completing existing gaps in this field of study. Empirical methods involving the use of time series data were applied to test the hypotheses. This research shows that weather, although not constituting the key determinant, has a significant impact on the daily numbers of visitors to museums. However, the results indicate that the extent and direction of this impact differ across different types of museums. Keywords Museums, attendance, cultural visitor, recreational visitor, weather impact, seasonality

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