Original title: Návrh změn marketingového mixu vybraného hokejového klubu
Translated title: Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Authors: Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: 5P; ice-hockey; marketing mix; people; promotion; sport marketing; 5P; hokej; lidé; marketingový mix; propagace; sportovní marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/82901

Permalink: http://www.nusl.cz/ntk/nusl-378965


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-06-19, last modified 2022-09-04


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