Original title: Marketingová strategie letecké údržbové organizace
Translated title: Marketing strategy of aviation maintenance organization
Authors: Závorka, Jakub ; Koštial, Rostislav (referee) ; Chlebek, Jiří (advisor)
Document type: Master’s theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta strojního inženýrství
Abstract: [cze] [eng]

Keywords: marketing mix; Marketing plan; marketing strategy; MRO marketing; PEST analysis; SWOT analysis; marketingová strategie; marketingový mix; Marketingový plán; MRO marketing; PEST analýza; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/81362

Permalink: http://www.nusl.cz/ntk/nusl-377476


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2018-06-19, last modified 2022-09-04


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