Original title: Strategie budování značky vyrábějící surfová prkna
Translated title: Development strategy for the brand manufacturing surfboards
Authors: Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: brand; brand development strategy; brand establishment; positional map; surfboard; surfing; poziční mapa; strategie budování značky; surfing; surfové prkno; založení značky; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/96350

Permalink: http://www.nusl.cz/ntk/nusl-375598


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-05-28, last modified 2022-03-04


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