Original title: Plán podpory rozvoje marketingových aktivit vodácké půjčovny ve Znojmě
Translated title: Plan how to support marketing activities development in boat rental in Znojmo
Authors: Horáková, Jana ; Voráček, Josef (advisor) ; Šrámek, Martin (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: Marketing; marketing communication; marketing strategy; SWOT analysis; water tourism; Marketing; marketingová komunikace; marketingová strategie; SWOT analýza; vodní turistika

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/96343

Permalink: http://www.nusl.cz/ntk/nusl-375591


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-05-28, last modified 2022-03-04


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