Original title: Efektivnost reklamy na stadionech Extraligy ledního hokeje v ČR pro firmy sponzorující sport
Translated title: Effectiveness of advertising in Czech hockey league stadiums for the sponsoring companies
Authors: Vilímovská, Barbora ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Document type: Master’s theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: advertising efficiency; effectiveness; sport advertising; sport sponsorship; efektivnost; efektivnost reklamy; sponzoring sportu; sportovní reklama

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/94490

Permalink: http://www.nusl.cz/ntk/nusl-372627


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2018-03-07, last modified 2018-11-15


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