Original title: Hodnota životního cyklu zákazníka
Translated title: Customer lifetime values
Authors: Bellová, Simona ; Vencl, Miroslav (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: analysis; calculations of a customer lifetime value; CLV; construction company; Customer; value; analýza; CLV; hodnota; stavebná spoločnosť; výpočet celoživotnej hodnoty zákazníka; Zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/70397

Permalink: http://www.nusl.cz/ntk/nusl-371848


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2018-03-07, last modified 2022-09-04


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